Adobe Test&Target

Empower marketers to deliver relevant digital content

Adobe® Test&Target™ gives marketers a website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers — yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments, and targeting content.

Digital marketing challenges

Online consumers today have constantly evolving needs and expect relevant, even personalized content from the wide variety of sites and content sources they can choose from. To engage an online audience, it is critical that online marketers quickly identify which offers and content are relevant and compelling to their audiences. Armed with this knowledge through website tracking and testing, marketers need the capability to continually evolve their sites and to target the appropriate content to different audiences.

Solution

Adobe Test&Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B testing and multivariate testing (MVT); measure the effectiveness and relevance of content across any online channel; and increase content relevance through segmentation, targeting, and automated personalization.

Resources

Test&Target product tour: Learn how Test&Target helps marketers efficiently test, target and optimize their online content to visitors across all digital channels to increase conversions.

Product tour: Learn how Test&Target helps marketers efficiently test, target and optimize their online content to visitors across all digital channels to increase conversions.

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Adobe Test&Target product overview: Improve content and offer relevance.

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Success story: See how Comcast increased conversions for bundled services by 44%.

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Learn efficiently, target effectively
Employ popular testing and targeting approaches including A/B testing, MVT, segment, and 1-to-1 from a single application — eliminating the need for multiple-point solutions.
Deliver relevant content
Personalize content and increase relevance at all customer touchpoints on the website and across online channels.
Create tests visually
Create and implement content tests and targeted campaigns directly on your website — just as visitors will experience them — without any special configuration thanks to an on-site visual interface.
Segment for better targeting
Define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners, and promotions.
Build visitor profiles automatically
Create comprehensive and anonymous views of visitor interactions automatically, and then use them to deliver relevant content to visitors.