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Web Experience Management

Adobe named a leader in Gartner’s “Magic Quadrant for Web Content Management,” 2011

To stay ahead of today’s competition, you need more than a web content management system. Captivate customers, increase conversion rates, and bring your brand’s story to life with Adobe's Web Experience Management solution.

Take control of online channels

Execute strategies across business-critical digital channels to build your base of loyal customers. Deliver meaningful, personalized content. Capture key insights. And drive multichannel marketing and e-business success.

Learn more about Adobe’s Web Experience Management solution.

Learn more about Adobe’s Web Experience Management solution.

Download the solution brief/etc/pagetables/link_icon/pdf/jcr:content/image/file

Nimble mobile delivery

Manage multiple online channels to bring consistently compelling, media-rich experiences to customers and prospects.

Social engagement

Foster online community and encourage customer connection through social capabilities such as comments, ratings, blogs, and surveys.

Targeting and testing 

Launch multichannel, targeted campaigns that generate qualified leads and provide feedback on engagement and effectiveness.

Solution capabilities

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Web content management (WCM)

Web content management (WCM)

Enable business users to author and publish in context across channels, while maintaining corporate standards.

Strong mobile presence

Strong mobile presence

Connect with customers at home, at work, or on the go. Deliver targeted content to smartphones, tablets, and other devices.

Web analytics

Web analytics

Get in-context traffic reports, track keyword effectiveness, and utilize integration with Adobe Online Marketing Suite, powered by Omniture®.

Content personalization

Content personalization

Target content based on user profile and clickstream, and simulate user interactions to test effectiveness. Create intuitive rules via tagging.

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Customer stories

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Nu Skin Enterprises

Nu Skin Enterprises

Nu Skin accelerates delivery of timely, high-impact content to customers across more than 50 websites worldwide.

  1. Read the story/etc/pagetables/link_icon/pdf/jcr:content/image/file
Hyatt

Hyatt

Hyatt delivers rich, customized online and mobile experiences for travelers worldwide.

  1. Read the story/etc/pagetables/link_icon/pdf/jcr:content/image/file

Industry insights

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Magic Quadrant for Web Content Management, 2011

Mick MacComascaigh, et al (Nov 10, 2011)

Learn about the four major trends shaping the WCM market and why Gartner ranks Adobe a leader.

The Forrester Wave™: Web Content Management for Online Customer Experience, Q3 2011

Forrester Research (Nov 14, 2011)

In a detailed look at the WCM space, Forrester names Adobe a leader.

Customer Experience Lies Beyond Service Improvements

Forrester Research (May 31, 2011)

Satisfaction at all steps across the customer lifecycle is low. Fixing the research and purchase processes, specifically, represents a big opportunity for vendors.

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Digital Marketing Summit

The Forrester WaveTM: Web Content Management for Online Customer Experience, Q3 2011

In a detailed look at the WCM space, Forrester names Adobe a leader.

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