Focus on customer experiences.
We’ll take care of the code.


Adobe Marketing Cloud gives customers activation — the market-leading tool that lets you collect the right data and react in real time.



No pain. Just gain.
Decrease the amount of time it takes to configure sites, reduce the need for IT resources, provide better data delivery, and collect the right data from across all your digital marketing systems.

What is activation?


Activation, powered by dynamic tag management, gives you intuitive tools to manage an unlimited number of Adobe and third-party tags. Now, you have more control and flexibility to optimize almost anything online, all while reducing your dependency on IT resources.


Read the overview ›

What's in activation?

Dynamic tag management features
Tag management

Tag management

Quickly deploy any tag and get the right data faster for real-time reactions.

Contextual experience management

Contextual experience management

Create story lines that can be triggered by customer interactions, providing dynamic experiences for every visitor.

Permission-based workflows

Permission-based workflows

Empower marketers to continually optimize experiences with a permission-based workflow that gives IT peace of mind that the site won’t be compromised.

Rules-driven tag execution

Rules-driven tag execution

Create more precise customer experiences using powerful, intelligent rules.

Data distribution management

Data distribution management

Take control of the data collecting from your pages and make it available to any of your digital marketing services.

Find out more about dynamic tag management through articles, videos, and frequently asked questions.


View additional resources ›



Want to know more? Let’s talk.

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or call 877-722-7088