The more you know, the better you connect.


Profiles and audiences give you the only complete and actionable view of your customers.



Bridge the data divide.
Marketers use both authenticated and anonymous data, but leveraging the two has been difficult, until now. Only Adobe can connect you with all your data. And your customers.

What are profiles and audiences?


They bring all of your Adobe and first-party data together to create a comprehensive view of your individual customers. And the more your customers interact with you, the more complete your profiles and audiences become.

What is profile management?

What's in profiles and audiences?

Elements of profile management.
Shared audiences


Build a common ID to identify audiences across all your solutions and import first-party data into Adobe Marketing Cloud to get a more complete view of your customers.

Master marketing profile


Bring Adobe and third-party data together. Use authenticated data like name or average order value, with anonymous data like demographics, to create a shared audience library that can be used across any solution.

Adobe Marketing Cloud is the answer to your marketing problems.

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Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

or call 877-722-7088