Financial services
Apply digital distinction to your customers’ money matters.
The financial services industry continues to move online. Consumers like the convenience and the personalization that digital services offers. Financial services-based companies need to be able to offer their services through mobile, and find ways to use social marketing to establish brand and increase customer service. Adobe helps you create, deliver, measure, and optimize your brand across channels and with the security and professionalism that customers expect.
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Adobe focus areas in financial services
Adobe® Social
Measure the success of social marketing campaigns and use insight from social channels to generate leads, improve customer service, and fuel innovation.
Key benefits
- Use social media to deliver connected experiences to your customers across channels.
- Engage customers, offer promotions that drive conversion, and gain customer insight shared on social channels to improve customer service and service offerings.
- Implement a robust social strategy while managing regulatory requirements for consumer protection and privacy.
Adobe Analytics
Use digital analytics to increase your return on your investment in marketing, know the effectiveness of your efforts across channels, present customers with relevant content that delivers qualified leads and drives sales.
Key benefits
- Maximize the ROI in marketing and advertising programs.
- Evolve from measuring basic metrics such as site visitors, applications, enrollments, and usage to metrics that relate quality and provide actionable insight.
- Obtain a holistic view of customers across all channels and understand behavior patterns and the impact of one channel on another (e.g. researching products online but purchasing offline due to privacy concerns).
- Identify high-value segments and develop programs to increase share of wallet and customer lifetime value among these segments.
Adobe Target
Use targeting strategies to personalize your services and increase customer engagement.
Key benefits
- Identify cross-channel customers, their affinity for products, response to offers, and preference for channel.
- Personalize experiences to attract, engage, and motivate consumers to convert, especially those consumers in high-value segments.
- Promote products to consumers based on their interests and actions to increase the depth and breadth of services they undertake with your brand.
Adobe Experience Manager
Offer consistent digital experiences that carry over from your website, to mobile experience, to a branch office. Easily manage all digital assets from one place.
Key benefits
- Deliver digital experiences seamlessly to customers regardless of device – web, smartphone, or tablet – to ensure the right content reaches customers at the right time.
- Employ a content marketing strategy that empowers you easily manage digital assets and focus on the quality and relevance of the content, while the solution handles the delivery of that content to the customer.
Adobe Media Optimizer
Optimize your investment in advertising across channels and deliver highly targeted ads to consumers and segments, based on their interests and actions.
Key benefits
- Find the right balance in your paid search, social, mobile, video, and display marketing to get the best return on advertising investment.
- Assess the impact of advertising on approvals to optimize the lifetime value of every customer.
- Use audience intelligence to identify those who are investigating your services and those who are ready to get started — and get the right message in front of each.
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