Predict. Optimize. Invest.

With close to $77 billion being spent on digital advertising, only the best-informed marketers stand out. Adobe can help you cut through the clutter.

See howSee how Media Optimizer works ›

What is Adobe Media Optimizer?


Effective advertising starts with a powerful ad management platform: Adobe® Media Optimizer. You’ll get a consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix.

Solution overview

The Adobe Media Optimizer audience management capability “leads the pack” in Forrester Wave report.
Get the report ›

Media Optimizer capabilities.

Audience management

Audience management

The more you know about your customers, the more effectively you can reach them. Adobe gives you the data you need to segment those who are still browsing and those who are ready to buy, and get the right message in front of each.

Ad management and optimization

Social ad optimization

Media Optimizer lets you manage your search engine marketing campaigns, improve your display advertising investment, and maximize the reach of your social campaigns — all in one place.

Predictive modeling

Enhanced advertising

Using industry-leading algorithms, Adobe can help you plan the most effective media mix for your campaigns. We can even predict which scenarios will shift customers from awareness to purchase, before you use a single dollar of your ad spend.

Put your money where it counts.

Learn how Adobe Media Optimizer helps social advertising firm Admosis maximize ad spend.


Watch video ›

You’ve got data. Use it wisely.

Lenovo increased their revenue by 175% with Media Optimizer.


Watch video ›

Unlock the value of your keywords.

Unlock the value of your keywords.

Combine Adobe Media Optimizer forecasts with Adobe Analytics engagement metrics for more long-tail keyword success.


Read the solution integration overview now ›

Let our partners compliment your Adobe investment.
Missed out on Summit? View keynotes and sessions on demand.

Want to know more? Let’s talk.

    Follow us on Twitter


    Like us on Facebook


    Follow us on LinkedIn

Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

or call 877-273-6669