RPA gets the right message to the right customers
at the right time with Adobe Media Optimizer.
Know where your ad spend is working,
and where it should go next.
Effective advertising starts with a powerful ad management platform: Adobe® Media Optimizer, part of Adobe Marketing Cloud. You'll get a consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix to deliver peak return on your investment.
The more you know about your customers, the more effectively you can reach them. Adobe gives you the data you need to segment those who are still browsing and those who are ready to buy, and get the right message in front of each.
Media Optimizer lets you manage your search engine marketing campaigns, improve your display advertising investment, and maximize the reach of your social campaigns — all in one place.
Using industry-leading algorithms, Adobe can help you plan the most effective media mix for your campaigns. We can even predict which scenarios will shift customers from awareness to purchase, before you use a single dollar of your ad spend.
Media Optimizer is part of Adobe Marketing Cloud, which offers a complete set of solutions for every part of your digital communications plan. So you can know more, see more, and do more with every dollar in your budget.