Give your ads impact on Facebook.

 

Effectively create, manage, and optimize social ad campaigns on Facebook at scale with Adobe Media Optimizer, leveraging unique data signals to maximize impact.

 

Read the capability spotlight ›

Features of social ad management

Scalable, automated campaign management

Confidently create, manage, optimize, and scale ads for Facebook using our unique preview environment, which enables you to safely edit ads in bulk prior to launch.

Unique retargeting and cross-channel insights

Retarget to high value audiences with Search Retargeting and Dynamic Product Ads on Facebook. Drive cross-channel insights with integrated workflow, optimization, and reporting interfaces for social, search, and display.

Integrated analytics

Leverage site-side metrics from Adobe Analytics to better inform social ad buying and optimization, and get real-time metrics on your social ads, including impressions, clicks, and costs.

Facebook Marketing Partner

Adobe Media Optimizer is a badged Facebook Marketing Partner with Ad Technology specialty. Get global in-market support across self-service and managed service options for Facebook advertising.

Additional resources

Otto.de customer story

Find out how the Otto Group used Adobe Media Optimizer to improve success through social ads.
Read more ›

See how Lenovo Australia used Adobe Media Optimizer to optimize SEM and triple its revenue.

See how Lenovo Australia used Adobe Media Optimizer to increase ad spend returns and triple its SEM revenue growth.
Read more ›

Learn how Adobe Media Optimizer and Facebook work together to zero-in on high-value customers.

Learn how Adobe Media Optimizer and Facebook work together to zero-in on high-value customers.
Read more ›

Social and search

continue to surge.

See how new search and social trends are changing marketing in our Global Digital Advertising Report.

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