Give your ads impact on Facebook.


Effectively create, manage, and optimize social ad campaigns on Facebook at scale with Adobe Media Optimizer, leveraging unique data signals to maximize impact.


Read the capability spotlight ›

Features of social ad management

Scalable, automated campaign management

Confidently create, manage, optimize, and scale ads for Facebook using our unique preview environment, which enables you to safely edit ads in bulk prior to launch.

Search retargeting and cross-channel insights

Identify high-value audiences with unique search-intent data and drive cross-channel insights with integrated workflow, optimization, and reporting interfaces for social, search, and display.

Integrated analytics

Leverage site-side metrics from Adobe Analytics to better inform social ad buying and optimization, and get real-time metrics on your social ads, including impressions, clicks, and costs.

Facebook API integration

Get global in-market support across self-service and managed service options on Facebook by leveraging our Strategic Ads API partnership.

Additional resources customer story

Find out how the Otto Group used Adobe Media Optimizer to improve success through social ads.
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See how Lenovo Australia used Adobe Media Optimizer to optimize SEM and triple its revenue.

See how Lenovo Australia used Adobe Media Optimizer to increase ad spend returns and triple its SEM revenue growth.
Read more ›

Social ads are effective.
That’s the bottom line.
See why an Adobe Digital Index study shows that social belongs in your advertising mix.

Adobe Marketing Cloud is the answer to
your marketing problems.

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