SOCIAL IS ALWAYS CHANGING. BUT YOU CAN STAY AHEAD.

Make real customer connections and get real business results in a social landscape that’s ever evolving. Adobe can help.

See howSee how Social works ›

What is Adobe Social?

 

Go beyond followers and likes. Adobe Social helps you access social and marketing data to uncover what’s working and what’s not in your social marketing efforts. Use a single integrated solution to create relevant social content, publish to your most engaged audiences, and prove that social marketing delivers business results.

 

Download the solution overview ›

Solution overview

Adobe Social capabilities.

Management and governance

Management and governance

Scale your social marketing efforts across all internal stakeholders and external social profiles.

Listening and moderation

Listening and moderation

Use buzz-monitoring data to identify trends, opportunities, and threats. Then, route and track comments with a real-time moderation queue.

Publishing and ads

Publishing

Post to hundreds of social pages at one time. Use the content calendar for scheduling, approvals, and custom audience targeting.

Application builder

Application builder

Simple drag-and-drop actions let you quickly build and customize contests, polls, and more.

Social campaigns

Social campaigns

Auto-generate tracking codes right from within the publisher, thanks to seamless integration with Adobe Analytics

Social analytics

Social analytics

Discover the precise types of content, social networks, and key influencers that not only drive engagement but also yield tangible business results.

BET Networks gets social with viewers.

Adobe Social helps BET Networks connect social data with all their other data for better insights.

 

Watch video ›

Smart social is about layers, not channels.

Watch a short video to learn the newest trends and most effective strategies in social media today.

 

Watch video ›

Who is Adobe Social for?

Social marketers focus on building meaningful connections with customers by sharing the right content with followers and fans. Their social programs can be relatively straightforward or span multiple brands and regions. And they all share the same goal: prove the effectiveness of their efforts.

 

View resources for social marketers ›

Managing and measuring the business value of social media.

Managing and measuring the business value of social media.

Understand the full opportunity and impact of social media.

 

Download the webinar ›

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Global social ad spending continues to soar. See why in eMarketer’s Worldwide Social Network Ad Spending Forecast.
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