If you deliver one-size-fits-all content to customers, they won't stay loyal for long. With Adobe® Target, part of the Adobe Marketing Cloud, you can create, dynamically serve, and continually optimize personalized messages that get noticed, increase conversion, and keep customers coming back for more.
Adobe Target helps you learn more about your customers, so you can evolve from messages for broader segments to those relevant to individual visitors.
Adobe Target unifies internal and third-party data to create highly detailed customer profiles that help you put the right messages in front of the right people.
Control, monitor, and optimize the performance of your personalization strategies through built-in testing.