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Creative solutions for the modern enterprise

Transform content creation across the enterprise with generative AI.

Keep up with the skyrocketing demand for content and campaigns that wow customers and drive business. Adobe’s world-class creative software and Adobe Firefly generative AI enable organizations to unleash creativity, produce more in less time, and maintain brand consistency across teams and channels.

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Supercharge creative teams with Adobe Creative Cloud.

With Firefly built into Creative Cloud apps, creative teams can generate more ideas faster and boost speed to market while maintaining creative control. And with new generative AI innovations, they can seamlessly place brand images in consistent scenes and campaign styles using capabilities like Structure Reference, Object Composites, and Style Kits.

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A gray handbag composited into a scene with pastel-colored planets. Beside it are the original image of the handbag on a tabletop, a text prompt bar with the words “Fantasy surreal landscape,” and a button with the word “Generate.”
A grid of four ads in different sizes showing an orange Dryp energy drink bottle against four different backgrounds. The backgrounds include one with orange bokeh effects and an orange reflection on water, one with blue bokeh effects on shimmering water, one with blurred city lights, and one with red bokeh effects. The text at the bottom of the ad says “Get. Drink. Go. Dryp.”

Scale production of asset variations with Firefly Services.

Automate production of high-quality variations for different audiences, channels, and markets with Firefly Services — a set of Firefly and Creative Cloud APIs. Further scale brand-specific content with Custom Models trained on your style, images, and products. Easily refine these assets in Creative Cloud and Adobe Express.

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Empower marketers to create on-brand content with Adobe Express.

Enable Marketing and other teams to create standout content that’s safe for business, including images, videos, animations, and presentations. Teams can easily remix, resize, and localize production-ready assets to meet their needs using generative AI features powered by Firefly. Locked templates with guardrails and brand kits keep everything consistent, and Creative Cloud integrations streamline collaboration.

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A collage of images in different sizes. The largest image shows the layout of a product newsletter containing text and images promoting cleaning products. The layout is surrounded by its design components, including a black-and-white geometric logo, a green image of a cleaning product dispenser bottle, a lemon icon with a “H” in the middle, typography elements, and blue color swatches. The collage also includes a generative AI text prompt bar that contains the words “Product newsletter,” a “Resize” icon, and an image of a reviewer next to the words “Looks good, approved!”

See it in action. | A video thumbnail image showing the Adobe Photoshop UI with four images on a canvas. The images show different visual backgrounds, including a blue ripple effect, shimmering blue water, splashing purple liquid, and purple bubbles. All images have a “Lorem Ipsum” label at bottom. | :play:
Firefly Services | A video thumbnail image showing the Adobe Express UI with an image of a purple Dryp energy drink bottle against a background of purple liquid swirls. To the left of the canvas the Brands & Libraries tab is open in the Replace menu, and there are four additional Dryp bottle graphics in different colors. | :play:
Custom Models | A video thumbnail image showing the Adobe Express UI. The canvas shows an image of an orange Dryp energy drink bottle on a background with multi-colored bokeh effects and the words "Grab. Drink. Go." To the right of the canvas is a window with a folder labeled Dryp International Campaign that displays the same image in different sizes. | :play:
Adobe Express brand templates and Style Kits
The IBM logo, with the letters I, B, and M in white horizontal stripes.

See how IBM is reimagining content creation and digital marketing with Firefly.

In addition to boosting engagement 26x with AI-generated social assets, the company has streamlined workflows to help creatives and marketers spend more time on higher-value work.

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What analysts are saying.

The Futurum Group logo, with the company name in black beside a black-and-white feather graphic.

“Adobe’s integration of Firefly and generative AI tools across all of its products ensures that content creators, designers, and managers can each work with assets across the content workflow without being restricted to a single application.”

Firefly Announcement Details Adobe Enterprise Generative AI Approach — Keith Kirkpatrick, Futurum (September 2023)

The Forrester logo, with the name “Forrester” in black letters.

“Adobe is not only all in on genAI but has staked out a lead and is widening it. We see two main reasons why the company is investing so heavily in this direction: to augment and amplify the effectiveness of its core customer base of creators and designers; to reach and empower a broader customer base, equipping them to be less dependent on their design colleagues.”

Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity — David Truog, Forrester (October 2023)

Let’s talk about how you can transform content creation with Adobe.

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