Watch the on-demand digital event: Create with Confidence Using Generative AI

As the transformative power of generative AI becomes more and more adopted, it’s not surprising that the technology is also entering creative workflows. Generative AI can unlock incredible new opportunities for creative pros, marketers and their teams, allowing them to be more productive than ever and design entirely new experiences bound only by their imagination. The opportunity to deliver high-quality, personalized experiences by expanding creativity, ramping up content production, and reining in costs is extremely promising. But a technology as powerful as generative AI requires a thoughtful and comprehensive approach.

Learn from Adobe’s Chief Trust Officer and its Chief Technology Officer as they openly discuss the company’s unique approach to responsible generative AI technology development during our live webcast Create with Confidence Using Generative AI. In this webcast, you’ll:

  • Learn about Adobe’s point of view on generative AI trends and our innovation vision
  • Discover Adobe’s creator-focused approach to AI models and how we’ve designed our generative AI model Firefly to be commercially safe in an evolving legal landscape
  • Understand how Adobe works to develop responsible and ethical AI
  • Learn about Adobe’s commitment to help creators protect their work across the AI ecosystem
  • See the latest generative AI and content creation technologies launched at Adobe MAX in action


Dana Rao
Executive Vice President, General Counsel, and Chief Trust Officer

Ely Greenfield
SVP, Chief Technology Officer, Digital Media

Vik Viswanathan
Senior Director, Product Marketing, Adobe Firefly & Adobe Express