A look inside the planning process.
Producers and the director are usually the first people to get a project off the ground. While the director is in charge of all things related to creative direction, the producer is in charge of the logistical elements of film production, such as securing funding and hiring crew members. Often, this person will hire a company to handle video production services and contract their own production team.
Writers, cinematographers, and the director work together to storyboard the film and work on scriptwriting. With many films, the script is already completed, and the only work needed is to decide how to translate it for the screen. Meanwhile, the production team must scout locations and talent, finalize budgets, and set the project timeline.
“Generally, you want to have a director and a cinematographer on board so they can scout together and talk about which locations would and wouldn’t work,” adds videographer Hiroshi Hara. One essential item you should make during pre-production is a shot list. This will guide your shooting schedule once you get to production and ensure that you don’t miss any critical shots.
It’s not too early to start thinking about the video’s release either. Set aside time to outline a marketing strategy that will be executed alongside the film’s production to give it the promotion it needs.
Before you shoot, the team should be aligned on strategy and direction for the whole project. “The schedule will shift as you go, but the hope is that you can work out all potential issues during pre-production so that during production, you can really just focus on performance and capturing the best image possible,” says Hara.