Experience foundation
Deliver thousands of personal experiences with a unified, cloud-based experience foundation.
Choose one of the use cases below. Dive into a curated collection of study materials. And work your way through a series of goals to become an epic experience maker.
Experience foundation
Deliver thousands of personal experiences with a unified, cloud-based experience foundation.
Campaign orchestration
Be everywhere your customers are — with a consistent brand experience.
Customer intelligence
Turn real-time customer insights into actions that drive results.
Content velocity
Keep audiences engaged with brilliant content that’s perfectly timed.
Enrollment & communications
Make your enrollment forms and applications effortless for all.
Becoming an experience maker requires having the right tools to help you to manage, personalise, optimise, measure and orchestrate cross-channel campaigns across B2B and B2C use cases.
As a marketer, you know that experience is everything when it comes to attracting and keeping customers. That’s why mastering customer experience management (CXM) isn’t just good for your career. It’s good for your company — and your bottom line.
“Adobe aligns with our marketing goals to put the customer experience at the center of everything that we do. Through campaign orchestration we can now have conversations with our customers across channels, which increases engagement, experiences, and revenue for Virgin Holidays.”
— Morgan Bell, CRM Trading Executive, Virgin Holidays
Forrester believes that marketers are uniquely qualified to be the most customer-obsessed contributors in an organization. And we couldn’t agree more. That’s why we’re excited to share their vision report, The Model for Modern Marketing, with you.