As a marketer, you know that experience is everything when it comes to attracting and keeping customers. That’s why mastering customer experience management (CXM) isn’t just good for your career. It’s good for your company — and your bottom line. We have the numbers to prove it.
“Adobe aligns with our marketing goals to put the customer experience at the center of everything that we do. Through campaign orchestration we can now have conversations with our customers across channels, which increases engagement, experiences, and revenue for Virgin Holidays.”
— Morgan Bell, CRM Trading Executive, Virgin Holidays
Forrester: amazing marketers are customer obsessed.
Forrester believes that marketers are uniquely qualified to be the most customer-obsessed contributors in an organization. And we couldn’t agree more. That’s why we’re excited to share their vision report, The Model for Modern Marketing, with you.