Can you tell that this image was created entirely in 3D?
Credit: Daniel Margunato. Created with Substance by Adobe, Autodesk 3ds Max and Corona Renderer.
At its foundation, virtual photography is imagery that has been crafted to resemble traditional photography and represent images of the real world as shot through a camera lens. But there’s no camera and no lens involved — it’s all crafted on a computer using a combination of 3D models and materials and 2D graphics and images, plus artful lighting to blend everything together. When done right, a virtual photograph can look just like the real thing. Adobe Dimension provides what is essentially a virtual photo studio to stage your scene from scratch and Substance material authoring lets you take it to the next level and achieve true photorealism. With dedicated practice using these tools, it all results in images that users won’t realise were created in the digital realm.
What are the advantages versus traditional photography?
Utilised properly and with 3D expertise, virtual photography can meet marketing needs quicker than traditional photography and it allows for more freedom and flexibility along the way. By working solely in the digital realm, you can craft that elusive perfect product shot without needing to build and iterate resource-heavy physical mockups. Apps in the Adobe 3D & AR ecosystem make it easier than ever before to achieve photorealistic scenes that can be viewed and rendered from every angle, providing production-quality assets for all marketing channels. Real-world workflow benchmarks show that using Adobe Dimension for simple images is much faster than traditional methods and can also produce more desirable end results.