Adobe Analytics Features

No matter where you are with your maturity with analytics, Adobe Analytics can help. We are consistently Leaders in analyst reports like the Gartner Magic Quadrant and the Forrester Waves because we develop features that make data easier and faster to access and insights smarter and easier to use. Take a look at what we can do.

Collect and measure

Make silos a thing of the past.

Your customers don’t work in silos. Your data shouldn’t either and you don’t want your data to only show a slice of the action. We help you bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business.

We offer multiple ways to capture data from virtually any source (i.e. web, email, campaigns, web-based kiosks, mobile devices, client-server applications, and most applications that access the internet).

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Capture the web and mobile app data that matters most for data-driven decision making and that maps to your business goals.

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Our server-side approach to processing and populating report variables and defining visitor segmentation rules allows you to create real-time segmentation of all online data without creating complex rules on your site.

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Integrate data from a CRM system or any other source of online or offline enterprise data (e.g. loyalty program levels) as an added analysis dimension.

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Adobe Cloud Platform Launch makes it easy to manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.

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We offer extended storage, data reprocessing, and reporting capabilities for customer data in our Data Warehouse. And our data feeds deliver batched raw data on a recurring daily or hourly delivery schedule.

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Explore and understand

Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver R.O.I. 

With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag-and-drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.

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Use a flow analysis to view your customers’ journeys, seeing where they go as well as where they leave your apps and sites.

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Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.

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Create and compare groups of customers with shared characteristics over time to help you recognize and analyze significant trends.

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Calculated metrics enables you to combine metrics to create mathematical and statistical operations that are used as new metrics. These metrics can be segmented and created for any report to which you add metrics.

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Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver R.O.I. 

Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.

Predict and model

Get faster insights than everyone.

Stop manually analyzing rows of data and spending time with descriptive reports. We use artificial intelligence, machine learning, and automation to help data scientists dig in where it really matters and everyone else to get the real-time insights they need.

Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per channel based on your customers’ actual interaction patterns.

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Statistical modeling and machine learning that automatically finds unexpected anomalies in your data. It combs through vast amounts of data to immediately identify factors that are impacting your business.

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Discovers hidden patterns within your data to explain statistical anomalies and identify correlations behind unexpected customer actions, out-of-bound values, and sudden spikes or dips for metrics across audience segments.

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Create and manage alerts based on data anomalies and “stacked” alerts that capture multiple metrics in a single alert.

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Get a real-time stream of unprocessed hit-level data available within seconds of collection with our Live Stream feature in Adobe Analytics.

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Share and act

Make action more than a buzz word.

Saying you can turn insight into action is one thing. Actually doing it is another. Because Adobe Analytics is part of an integrated digital ecosystem, we make pulling insights into advertising, cross-channel campaigns, or the personalization of content easier than ever.

You can create and manage audience segments based on any behavior and share that audience segment seamlessly to the Adobe Experience Cloud for activation in other Experience Cloud products.

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Our integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data, and ad impression data into any Analytics workflow.

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Import search engine impressions, clicks, cost, position, and quality scores from Google AdWords, Yahoo, Bing, and other search engines. Tie these traffic and spend metrics to site-side engagement and real-time conversions in Adobe Analytics.

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Our robust set of triggers lets marketers identify, define, and monitor key consumer behaviors, and then generate cross-solution communication like email to re-engage visitors.

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Analytics-driven app marketing toolkit for user acquisition, engagement and retention. Includes push notifications, in-app messaging, intelligent location monitoring, geo fencing, app acquisition tracking and deep-linking.

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Data connectors integrate Adobe Analytics with third-party applications utilizing pre-built API connections and a drag-and-drop UI.

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Make action more than a buzz word.

Saying you can turn insight into action is one thing. Actually doing it is another. Because Adobe Analytics is part of an integrated digital ecosystem, we make pulling insights into advertising, cross-channel campaigns, or the personalization of content easier than ever.

Compare

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.

Web analytics raise the curtain on your brand’s story.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.