MEDIA AND ENTERTAINMENT
Create a customer experience without boundaries.
Because the use of mobile has become so widespread, media and entertainment companies struggle to move their customers along a predetermined journey or experience like they used to. No longer is the whole family gathered around the TV to watch their favorite broadcast. Now the parents are on their laptops and tablets, and the kids are on their smartphones streaming, gaming, and downloading what they want, right when they want it. To some, this is cause for concern. For forward-thinking experience businesses, this is an opportunity.