Adobe Target

Test and optimize digital experiences — every time, with Adobe Target.

Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.

Adobe Target

Test and optimize digital experiences — every time, with Adobe Target.

Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.

Benefits

Take omnichannel personalization to the masses.

Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.

Source   |   Disclaimer

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

How we're different

Give your data a voice with AI and personalise the experience.


Most companies in Europe plan to use AI to improve their analytics by 2020.  
Read Context is Everything.

Personalisation brings one-to-one marketing to your audiences.

Learn how to save time and eliminate marketer bias with automated personalisation capabilities.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.