Testa och optimera digitala upplevelser – varje gång, med Adobe Target.
Hitta personen som är som nålen i höstacken – och inspirera dem. A/B-tester och multivariata tester. Personalisering. AI-driven automatisering i stor skala. Få hela optimeringsmotorn med Adobe Target.
The premiere event for digital marketing professionals.
March 24–28, 2019 | Las Vegas • Save $200 with Advance pricing when you register by January 31.
Benefits
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.
Exceptionella kundupplevelser kräver exceptionella verktyg.
Adobe är den enda ledaren inom plattformar för upplevelseoptimering. Läs mer i rapporten Forrester Wave™: Experience Optimization Platforms, Q2 2018.
How we're different
Personalization at scale
Adobe Target allows you to actually personalize experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimization efforts quickly and optimize your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, offline, first, second, and third party — into a rich, progressive profile. These profiles power testing and personalization, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended, and attributes can include strings, integers, arrays, and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimization
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalize in Adobe Target.
Ge era data en röst med AI och personalisera upplevelsen.
De flesta företagen i Europa planerar att använda AI för att förbättra sina analyser innan 2020. Läs Context is Everything.
Success stories
DER Touristik använder Adobe Experience Cloud för att leverera personliga upplevelser och en enhetlig kundresa i alla kanaler, både online och offline.
Förändrad uppfattning om digitala data leder till bättre beslut, sparar tid och ökar effektiviteten.
Ökad konverteringsfrekvens för kampanjer med 20 % tack vare unika, flerkanaliga kundkonversationer
Marknadsför er på individnivå i målgrupper med hjälp av personalisering.
Ta reda på hur ni sparar tid och eliminerar förutfattade meningar i marknadsföringen med hjälp av funktioner för automatiserad personalisering.