Customer Journey Analytics

See every action in the context of the journey with Customer Journey Analytics.

What Customer Journey Analytics can do for you

Customer Journey Analytics is a service built on Adobe Experience Platform that lets you join all of your data from every channel into a single interface for real-time, cross-channel analysis and visualization, allowing you to make better decisions with a holistic view of your business and the context behind every customer action.

Connect all your customer data together

Connect and standardize data from every online or offline source in Experience Platform for fast, non-destructive querying, analysis, and modeling..

Interactively explore the whole journey

Visualize a customer’s journey across multiple channels sequentially, putting each action in context and enabling cross-channel analysis of things like flow and fallout.

Make it easy for anyone to use customer journey data

Give anyone in your company who is responsible for customer experience the ability to make data-driven decisions informed by a complete picture of a customer’s actions.

Unlock the power of data science

Give normal humans access to data science tools to unlock deeper insights and perform more powerful analysis.

Get value faster

Discover insights in minutes instead of days or weeks.

How Customer Journey Analytics compares to existing business intelligence (BI) solutions


Use Case

Customer Journey Analytics

Existing BI systems

Comparing orders made on the web, in an app, at point of sale, and through a call center.

Track product purchases across channels in a single interface with integrated product, order and revenue metrics.

This requires complicated data science and is quickly out of date.

Learning why website visitors call customer service.

Build your analysis with the right metrics in minutes that show which web pages prompt the most call center calls.

Comparable metrics and analysis take weeks to build.

Tracking customers from ad impression to web visit to in-store visit.

Build flow analysis charts for individual segments or customers across channels.

This is not possible with existing stacks.

Allowing executives to view Black Friday in-store and online traffic in real time.

Create easy to use, self-serve data views that update in real time.

Analysis of Black Friday is not available for executives until days or weeks later.

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Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.