Step 2: Research the best times to post.
Once you’ve zeroed in on how much time you can dedicate to crafting Instagram content, it’s time to start researching the optimal time to post it. Finding the right time to post for your audience is the best thing a business can do to increase engagement. The Instagram algorithm prioritises new content on people’s feeds, so if you post when a majority of your audience is online, your chances of appearing on their feeds increases. Posting at peak times boosts your reach and can result in more likes.
Research your specific audience on Instagram.
Because every account has a unique audience in different time zones, the perfect time to post will vary from business to business. Understanding your followers is key to being successful. Maybe they browse Instagram with their morning coffee, during the lunch hour or throughout the workday. If you have a business account, you can access Instagram Insights, an analytics platform native to the app. This offers up data on your followers’ behaviours and actions. You can find their location, ages and when they’re active online. From here, it’s a simple step to build your content calendar and posting schedule around those specific times.
Experiment with different posting times.
If you don’t immediately find success, try testing different posting times using an Instagram scheduling tool and keep track of your progress. If early morning doesn’t work well, try different peak times. After a few weeks of posting, see if timing significantly affected your engagement rates. You may find that certain kinds of posts perform better at different times.
Step 3: Create and schedule Instagram posts.
Make the most of your audience research by creating and scheduling your content in advance. Planning ahead ensures that you have quality content ready at the best posting time and gives you space to craft creative and thoughtful posts.
Craft an Instagram aesthetic.
When creating and scheduling your Instagram content, it’s important to look at your posting schedule as a grid and not as stand-alone posts. When your followers click your profile, they’ll see your content in columns and rows, so make sure that you consider the overall look and feel you want. All of your business’s content should work together. One way to make sure everyone on your team is using the same colour palettes and style guides is with Adobe Creative Cloud for teams. Creative Cloud Libraries allow your team to share assets, collaborate more easily and ensure your brand is delivering a cohesive style.