Analyst reports
Find out what leading industry analysts are saying about Adobe solutions and technology.
Analyst reports
Adobe ColdFusion: Past, Present and Future
MarketScope for Ajax Technology and RIA Platforms
Rich Internet Applications: What’s the Business Case?
RIA ROI Calculators
"With RIAs rapidly gaining in popularity, soon the choice will not be whether to roll out an RIA, but rather what type to roll out. Get the jump on the competition by planning an RIA strategy now."
Pair this report with Info-Tech’s two ROI calculators to help establish a business case for RIA deployment.
— Howard Kiewe, December 2008
View the report now (PDF, 510 K) and view the two Excel-based ROI calculators (ZIP, 92 K)
Vendor Landscape: Web Conferencing; Show Me, Don’t Just Tell Me
"For advanced e-learning, instructional media delivery, virtual classrooms, and real-time business document collaboration, choose Adobe Acrobat Connect Pro."
— Tim Hickernell, December 17, 2008
The Customer Experience Journey
Forrester’s Experience-Based Differentiation (EBD) offers a blueprint for achieving customer experience excellence that ultimately builds loyalty.
— Bruce Temkin, September 17, 2008
Adobe Shares Enterprise LiveCycle Strategy for Document-Intensive Processes with Analysts
"Business processes, whether outsourced or performed onsite represent significant costs and opportunities for corporations seeking to reduce overall costs and increase customer responsiveness. LiveCycle brings a refreshing alternative to traditional paper-intensive activities."
— Michael Orasin, Sept. 2008
Measuring Engagement
"To measure engagement, marketers need to take four critical steps: define, audit, assess, and prioritize the metrics that are appropriate for their customer buying processes."
— Brian Haven and Suresh Vittal, June 10, 2008
Five Tools and Technologies to Measure Engagement
"Forrester has defined five key tools and technologies that marketers need to put in place an engagement-driven measurement methodology across their enterprise."
— Brian Haven and Suresh Vittal, April 22, 2008
Magic Quadrant for Web Conferencing, 2008
Market Overview: Document Output Management
"Adobe looks well-positioned to repeat its desktop publishing success with DOM technology."
— Craig LeClair, February 8, 2008
Document Automation Solutions Vendors for Insurers 2007
In this report, Celent takes a look at the document automation solutions vendor landscape. Document automation "is high on CIO priority lists, with more than half of CIO respondents to Celent's 2007 CIO survey either implementing or actively considering document management initiatives."
— Jeff Goldberg and Ashley Evans, December 2007
RIAs Bring People-Centered Design To Information Workplaces
"Rich Internet applications (RIAs) are emerging as vehicles to enable the next generation of Information Workplaces that are best suited for decision-makers and task-oriented workers who engage in complex, multistep processes — people who need seamless, individualized, and highly visual user experiences."
— Erica Driver and Ron Rogowski, November 26, 2007
Give DOM Its Due
"With an enterprise approach to Document Output Management, [organizations] can improve the customer experience through better personalization, multichannel consistency, and more capable interactive and on-demand applications."
— Craig LeClair, October 2007
Electronic Signature and Secure Forms in the Insurance Industry: Taking the P&C Pen to the Web
"Insurance carriers must transition away from traditional paper-based, wet-signature processes and adopt secure document and electronic signature technology. The technical complexity may appear daunting, but technology solutions providers and experts in the marketplace can partner with carriers to overcome this hurdle."
— Karen Pauli, October 2007
Financial Institutions Need Rich Internet Applications (RIAs)
RIAs "are well suited for financial services interactions that are extremely complex, rely on graphics and models, and often require data from multiple sources." RIAs can also "help tear down barriers that HTML creates, providing improved experiences for prospects, customers, and even employees."
— Ron Rogowski with Bruce Temkin and Steven Geller, September 26, 2007
Marketing’s New Key Metric: Engagement
"As consumers' trust in traditional media diminishes, marketers need a new approach. Forrester propose a new metric, engagement, that includes four components: involvement, interaction, intimacy, and influence."
— Brian Haven, August 8, 2007
Adobe Wows Customers in Document-Centric BPMS Processes
"Adobe's strength in BPM is where content moves between the customer and the business to support customer engagement processes, such as customer service and new accounts. Adobe totally gets it."
— Craig Le Clair and Colin Teubner, July 9, 2007
The Forrester Wave: Business Process Management for Document Processes, Q3 2007
"Forrester evaluated eight business process management suite (BPMS) suppliers best suited and most experienced for document-intensive processes across approximately 150 criteria….Adobe leads with exceptional development tools for rich Internet applications (RIAs) and vision for customer engagement."
— Craig Le Clair and Colin Teubner, July 9, 2007
The Business Case for Rich Internet Applications
"Forrester's research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects ."
— Ron Rogowski, March 12, 2007
Financial Institutions: Fix Account Opening
"Forrester Research recommends that financial institutions focus on the front end of the account opening process to create universal product enrollment capabilities."
— Mary Pilecki, October 4, 2006
Zapthink Foundation Report: Rich Internet Applications — Market Trends and Approaches
"Today's Internet users expect their online experiences to behave more like the desktop applications they are used to and enhance their day-to-day productivity....A new class of distributed applications is emerging — the rich Internet application (RIA) — combining real-time user interaction with rich user interface capabilities."
— Ronald Schmelzer, July 2006
The Forrester Wave: e-Forms Software, Q2 2006
"Forrester evaluated five e-forms software vendors across approximately 100 criteria and found that Adobe and IBM are the clear market leaders…Adobe is a Leader, bringing together a user-friendly forms design environment with the ubiquitous Acrobat Reader rich client."
— Barry Murphy, June 16, 2006
Adobe LiveCycle: An e-Forms Leader Combining Strong Forms Design with Ubiquitous Access
"By combining a strong forms design environment, forms management and process capabilities, and good XML support with the ubiquitous Acrobat Reader rich client, Adobe LiveCycle is a Leader in the e-forms software market."
— Barry Murphy, June 16, 2006
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