Engage with your audience.
Making compelling content is good for your brand, but you also need to respond to comments and interact with your fans online. Social media is all about community and communication, so don’t be afraid to respond to comments, like posts, and share user-generated content from your customers. (Be sure to properly tag users and give credit where appropriate.)
Always respond to comments or posts in the voice of your brand. While social media is a place to be casual, approachable, and funny, your social media platforms still represent the official voice of your brand. Be thoughtful when engaging online, and keep your brand voice at the forefront of your interactions.
Step 4: Analyze your metrics to improve engagement rates.
Your Instagram scheduling strategy will evolve over time. You may need to change tactics or creative styles regularly to keep your content fresh, but every adjustment should be strategic and based on facts and data. Regularly check your Instagram analytics tools and create a monthly report to track your progress over time. With regular reporting you can more easily see what works for your business’s page and confidently improve your strategy for the future.
With creative social media content, a strategic posting schedule, and structured reporting, your business’s Instagram engagement is sure to improve. But don’t stop there. Remember, your Instagram strategy is just one part of a complete content marketing effort. Give your business a leg up by crafting a full content marketing strategy to guide content creation across all digital channels.
Creating standout social content takes creativity and the right tools. Consider using Creative Cloud for teams — a membership that gives your team access to all the apps they need to quickly create eye-catching GIFs, social assets, and stunning photos.
This article is adapted from Taylor Loren's "Optimizing Your Instagram Scheduling Strategy: Everything to Know Before You Post."