Registering a domain name.
Your domain name, like your business name, should be memorable and reflect your brand identity. Ease of use matters with a domain name. If possible, use your business name as the domain name so customers only have to remember who you are, not who you are and what your website is. Avoid using integers, as customers might be confused if “eight” means the numeral 8 or the word eight when spoken, and avoid hyphens and dashes. Dashes in domain names don’t hurt your search engine rankings, but they do make it harder for real people to remember your URL.
The letters at the end of a domain name (such as .com, .net, and .edu) are known as a TLD, or top level domain. They tell your users what kind of business you have or where you are in the world. Most commercial websites in the U.S. use .com, but other TLDs like .net or .biz are also available. If you’re in the U.S., your domain name should be followed by .com, as that’s what many potential customers will assume as a default. Most domain names in the U.S. are .com sites, so do your best to align with customer expectations.
It’s also possible to buy up several domain names and reroute them to your website. If there are domain names similar to yours that no one is using, you can buy them up and have users who type in one redirected to your site.
Make your website discoverable with SEO.
Ensure your site can be found by your customers by making it readable by Google and other search engines. Search engine optimization (SEO) is the process of including certain keywords on your website or in your content that gets a search engine’s attention.
SEO copy has a reputation for sounding robotic, but you can authentically and naturally use keywords in headlines, in the first paragraph of articles, or in link text to work optimized words into your site — all good best practices for SEO. Images and video should include captions and alt text to improve your site’s results for image-based searches, as well. You can make high-quality images and videos stand out with apps like Adobe Photoshop and Premiere Rush, available through the Adobe Creative Cloud All Apps plan.
One of the best ways to do effective SEO is to provide genuinely informative content that your customers will trust. Find out what common questions your customers might have, and answer them to the best of your abilities.
Content elements like blogging can improve SEO. If your potential customers are searching for something specific, write a blog about that topic. Be consistent if you decide to blog. Create a content strategy about when and what to post. Search engines prioritize new content over old content, so blogging is never a “set it and forget it” solution. Keep at it. A content management system is essential for any blogger, and web hosting platforms like WordPress often include plug-ins to help you incorporate SEO keywords into your work.