last updated: January 2025
Adobe Privacy Policy
Our privacy policy outlines how Adobe collects, uses, and manages your personal data. We use data to tailor your Adobe experience, provide support, communicate with you, share updates or offers we think you’ll find helpful, and make our services better.
We encourage you to read our Adobe privacy policy to learn about our practices, know your privacy rights and choices, and understand how we can work together to protect your information.
Jump to a section
Why Adobe has a Privacy Policy
The purpose of our privacy policy and a few key details to remember as you read it.
Data Adobe collects
The types of data that we collect, what we use it for, and why it’s needed.
How Adobe shares your data
When, why, and how we share your personal data with others.
Your privacy rights and choices
The rights you have and choices you can make about your personal data.
Contact us with your questions
Information, answers, and links to contact us with your privacy questions.
Our data practices and how you can control your data
Adobe’s privacy policy explains our processes and practices when we collect, use, and manage your personal data.
We want to make sure you have the information you need to make decisions about sharing data with us.
Things to keep in mind while you review Adobe’s Privacy Policy
The personal data that Adobe collects depends on how you interact with us, the services you use and the choices you make. Governments and regulatory agencies define what qualifies as personal data.
This may include information (like your name, email address, date of birth, and phone number) and details about how you use our products and services.
When Adobe provides products and services directly to individual consumers, we decide what personal data will be collected and how it will be handled. This means that Adobe is the data “controller” and we are responsible for the data practices for that data. These data practices are described in this privacy policy.
When Adobe processes personal data for another organization (e.g., at the direction of our enterprise or education customers), Adobe does so as a service provider and is considered the “processor” of the data. The organization is the “controller” of the data. For example, Adobe acts as a processor for its provision of Adobe Experience Cloud to enterprise customers. This policy does not apply where Adobe acts as a processor. For more privacy information on the Adobe Experience Cloud, see this page. Our Data Processing Addendum (DPA) explains Adobe’s role as a processor.
For questions about an organization’s data practices, please contact them directly.
If your organization provides you access to Adobe products and Adobe decides what personal data is collected or how it will be handled, Adobe is the data controller and this privacy policy applies.
Please refer to the following sections for additional information about the processing of your personal data and your rights under applicable data privacy laws:
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For individuals in the U.S. (except CA), please refer to U.S. Privacy Rights (except California). For CA residents, please refer to California Policy Rights. |
For individuals outside the U.S., please refer to Privacy Rights outside the U.S.
Adobe complies with the EU-U.S., UK Extension to the EU-U.S., and Swiss U.S. Data Privacy Frameworks. To learn more, see our Cross Border Data Transfers page, or visit the U.S. Department of Commerce’s Data Privacy Framework website.
Some of our services and software have different or extra privacy details to consider. For example, when we acquire a company, their privacy policies apply until we fully integrate them into our privacy policy. Also, certain products and countries have additional privacy policies that apply. You can find these, along with other relevant policies, on our Additional Privacy Policies page within the Adobe Privacy Center.
The data Adobe collects
To deliver our products and services to you, run our business, improve our features, fix issues, and more, Adobe collects different types of data about you and how you interact with our products and services.
The types of data we collect, and the specific reasons we use that data depend on how you interact with us. The categories of data we collect and how we use your data are outlined in this section.
The categories and types of data we collect
Category: Identifiers and contact information
Examples of data we collect
- Name
- Email address
- Telephone number
- Postal or physical address
Category: Commercial and transactional information
Examples of data we collect
- License or subscription purchased
- Eligibility verification information (for example, student or teacher status for discounted service offers)
- Information provided to customer support and in other communications (for example, recorded support calls and the stored content of your conversations with us over our website, chats, phone and video calls, emails, etc.)
- Types of services and software interests
- Documents, photos, videos, activity logs, direct feedback from you, metadata about your content, user generated requests such as search terms, prompts (e.g., text, images, videos, audio etc.), support, feedback, and other information you share when you access or use our Services and Software
Category: Profession, education or demographic information
Examples of data we collect
- Date of birth
- Company or school name
- Title
- Occupation
- Job function
- Expertise
- Company details, such as the size, industry, and other information about the company where a user may work (when the user has provided the company name)
Category: Electronic network activity
Examples of data we collect
- IP address
- Browser
- Device ID
- Browser extensions connected to your Adobe accounts
- The webpage that led you to an Adobe website
- Search terms entered into a search engine which led you to an Adobe website
- Use and navigation of Services and Software, including how you interact with Adobe websites (collected through technologies like Cookies, or by Adobe servers when you are logged into the app or website)
- Analysis of your use and navigation of the Services and Software as well as your content (collected through Usage analytics and Content analysis
Category: Inferred information
Examples of data we collect
- Your preferences (e.g., based on your earlier purchases or engagement with our Services and Software)
- Demographic information such as the size, industry, and other information about the company you work for (where you have provided your company name)
- Information from publicly accessible sources
- Feedback submitted for support and troubleshooting
- Contact and other information from third parties, including partners, as permitted by law
Category: Sensitive personal data
Examples of data we collect
- Biometric data defined under U.S. laws or other applicable laws (e.g., faceprints and voiceprints, etc.)
- Precise geolocation
- Facial images
- Voice information from CCTV
- Health information
How we use the data we collect about you
We use your data for the following reasons, including to provide and improve our services, to communicate with you, to provide support, to tailor your experience, to share updates or offers we think you’ll find helpful, and more.
Choose a tab to see details on when, why, and how Adobe uses the specific data we collect about you.
To run our business
Data that may be used to run our business includes your email address, purchase history, IP address, payment details, device type, and more.
For business operations
These are the reasons we use your data
- Billing, accounting, payment processing, etc.
- To improve our internal operations
- To help secure our systems
- To authenticate and confirm your identity
- To detect potential fraudulent, deceptive or illegal activity, or misuse of our services and software
- To meet our legal and contractual obligations
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, and other demographic information
- Electronic network activity
- Inferred information
- Sensitive personal information
Where required, the legal bases for processing this data are: contractual, legitimate interest, consent, or legal obligations.
To deliver our products and improve them
Your data helps us provide our products and services to you, while also allowing us to enhance them with research and analysis based on your usage data.
For product and service delivery
These are the reasons we use your data
- To provide and deliver our services
- For troubleshooting
- To improve our products and services
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, and other demographic information
- Electronic network activity
- Inferred information
- Sensitive personal information
Where required, the legal bases for processing this data are: contractual, legitimate interest, or consent.
For product improvement, analysis, development, and research
These are the reasons we use your data
- To improve and develop new services or features
- To diagnose issues
- To measure the effectiveness of our products, services and software
- To help us understand more about how our products are being used so we can improve, enhance and personalize them, effectively engage with our users and conduct research.
- Identifiers and contact information
- Commercial and transaction information
- Profession, education, and other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for processing this data are: contractual, legitimate interest, or consent.
To personalize your experience
Data that may be used to tailor your experience includes demographic information, browsing patterns, inferred interests, location data, and more.
For personalization
These are the reasons we use your data
- To understand your preferences
- To enhance your experience and enjoyment while using our services and software
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, or other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for processing this data are: contractual, legitimate interest, or consent.
For advertising
These are the reasons we use your data
- To display advertising to you
For information about personalized advertising and to manage your advertising choices, visit the Cookies page in the Privacy Center.
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, or other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for processing this data are: legitimate interest, or consent.
To communicate and support
Data that may be used to communicate and provide support includes your contact details, transaction history, support preferences, support chat history, login activity, device information, and inferences derived from your recorded interactions with us, and more.
For customer support
These are the reasons we use your data
- To provide customer support and respond to your questions
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, or other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for processing this data are: legitimate interest or consent.
For required communications
These are the reasons we use your data
- To send you information like:
- Confirmations
- Invoices
- Technical notices
- Updates
- Security alerts
- Support messages
- Administrative messages
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, or other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for processing this data are: contractual, legitimate interest, or consent.
For marketing and events
Data that may be used for marketing and event planning includes your contact details, purchase history, demographic information, browsing patterns, inferred interests, and more.
For marketing
These are the reasons we use your data
- To communicate with you about:
- New services
- Promotional offers
- Rewards
- Contests
- Upcoming events
- Other information about our services
- Information about our selected partners
To manage the settings for your promotional communication preferences visit Your Privacy Choices.
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, or other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for processing this data are: contractual, legitimate interest, or consent.
For event planning and management
These are the reasons we use your data
- To register you for events
- To confirm your identity
- To tailor programming to your likely interests
- To provide for specific needs upon request
- To provide a secure environment for our events
- Identifiers and contact information
- Commercial and transaction information
- Professional, education, or other demographic information
- Electronic network activity
- Inferred information
Where required, the legal bases for using this data are: contractual, legitimate interest, or consent.
We decide how long to keep your data based on its type, and how it’s used
We retain personal data in an identifiable form in accordance with our customer personal information retention standard. Personal data is retained only as long as necessary to meet legal, regulatory and business requirements. Retention periods will be extended if we are required to preserve personal data in connection with litigation, investigations and proceedings.
For example, when you register for an account and create an Adobe ID, we keep most of your personal data for as long as you continue to be an active service or software user.
There are a few exceptions to this, namely:
- Some data is deleted as soon as we no longer have a business reason to keep it.
- Some types of data must be retained even after you close your account. For instance, Adobe must keep contracts and transactions for a certain amount of time following your last interaction with us.
- Personal data used for marketing purposes, or with your consent, is retained and used to market to you until you “opt-out” or ask us to stop (and for a brief time after this, as we fulfill your opt-out request).
- Your opt-out request is kept permanently so that we can respect your preference in the future.
Our Children’s Online Privacy Protection Act (COPPA) notice explains our data practices for U.S. students under the age of 13
Adobe products and services aren’t made to be used by children under the age of 13. However, some products, like Adobe Express and Creative Cloud All Apps, can be used by young students in the U.S. when they’re directly supervised by a teacher or in school with specific licenses.
Adobe’s Children’s Online Privacy Protection Act (COPPA) Direct Notice provides more detail on how Adobe handles children’s data.
How Adobe shares your personal data
Adobe shares your data with trusted partners when necessary, following clear rules to protect your privacy.
The type of data that we share, the reasons we share it, and groups we share it with are outlined in this section.
We share these types of data with authorized groups:
- Data that identifies you specifically, and enables communication with you directly
- Data about payments, licenses, eligibility, support interactions, preferences, and content you provide
- Data related to your professional and personal demographics
- Data that tracks and analyzes your interactions and device information
- Data that personalizes experiences and communications based on your observed preferences
- Sensitive data that requires extra protection because of its sensitive, or personal nature
We may disclose your data to these groups for these reasons:
To: Service providers
Because: They help us perform and deliver our services.
To: Security groups
Because: They help mitigate security or safety threats.
To: Government regulators and law enforcement when required
Because: We may be required to by law.
To: Professional firms
Because: They help us with compliance and legal defense.
To: Business partners
Because: They can show you relevant ads based on your actions.
To: Our affiliates
Because: They help coordinate our services and improve your experiences.
To: Business transaction groups
Because: They help with our business and financial transactions.
Adobe’s responsibility for third party data protection
Adobe works with various companies to provide our services and software to you. Our authorized partners may access, handle, manage, and store your personal data. We have contracts with them designed to ensure they follow data privacy and protection principles.
Adobe is accountable if these third parties don’t meet their data protection obligations.
How to exercise your privacy choices and rights
How you interact with Adobe, our products, and services determines how you’re able to access and manage the personal data we collect about you. The laws in your region, such as the California Consumer Privacy Act (CCPA) in California or the General Data Protection Regulation (GDPR) in the European Union also can influence how much control you have over your personal data.
In this section, we’ll outline your privacy choices, explain your privacy rights, and let you know how to exercise the rights you have.
Your privacy choices and quick ways to manage your personal data
Visit Your Privacy Choices page to manage privacy settings, get answers to your questions, and find privacy information and resources. From this page, you can do the following:
- Manage how we communicate with you for marketing purposes
- Learn about the information we collect, and use related to your use of our products, mobile apps, and services
- Learn about your Content Analysis and Usage Data settings
- See your options for updating your settings for targeted advertising
In any Adobe product, select your Adobe account profile to see a menu where you can access your privacy preferences and account management settings.
Some browsers include a "Do Not Track" (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the Global Privacy Control (GPC) described below, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the GPC, cookie controls, and advertising controls described above.
Providing optional information helps us tailor your experiences, but you can block certain automatic data collection through your browser or system’s settings (often under "System settings"). Keep in mind, though, that this may limit your access to some Adobe services and features.
For example, to register an account, create an Adobe ID, and use certain services, basic personal data like your name and email are needed. Without this information, we can’t set up your Adobe account or provide the services and software that need an Adobe account to operate.
For data collected with your consent, you can withdraw that consent by using Your Privacy Choices page described above or by contacting us. Withdrawing consent will not change how we have used your data in the past; all earlier use is still lawful. Also, even after you withdraw your consent, we may still need to handle your data for other reasons authorized by law (see How we use the data we collect for more information).
Your Privacy Rights
You have the right to request corrections to your data
You have the right to request deletion of your data
You have the right to request your personal data in a common, transferable format
Location specific privacy rights that may apply to you
In this section, you will find information on location specific privacy rights that may apply to you if you are a resident of the United States (outside of California), a California resident, or a resident of a country outside of the United States.
U.S. Privacy Rights (except California)
Several states in the U.S. have passed privacy laws which may provide some or all of the following rights:
- Right to confirm whether we are processing your personal data and the right to access such data
- Right to correct inaccuracies in personal data
- Right to delete personal data
- Right of data portability (ability to obtain and reuse personal data across different services or platforms)
- Right to opt out from targeted advertising
- Right to opt out from the sale of personal data
- Right to opt out from profiling and automated decision-making that produce a legal or similarly significant effect
Cookies, targeted ads, and your data privacy
While many of these rights are self-explanatory, some may not be as obvious. For instance, some privacy laws define “sale” broadly to include disclosures of personal data in the context of targeted advertising, through the use of cookies and other online tracking technologies. To learn more about “cookies,” please visit the Cookies page. If you would like to opt out of targeted advertising or the “sale of personal data” as it is legally defined in some of these laws, please see the instructions in the Your Privacy Choices page.
California Privacy Rights
The California Consumer Privacy Act (CCPA) is a data privacy law that provides California residents with a nember of privacy protections, including:
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You have a right to opt out from future “sales” or “sharing” of personal data. CCPA requires us to describe the categories of personal data we sell to or share with third parties and how to opt out of future sales or sharing. The CCPA defines personal data to include internet or other electronic network activity information which includes identifiers, such as IP addresses, cookie IDs, and mobile IDs. The law also defines a “sale” or “share” broadly to include simply making data available to third parties in some cases. To opt out of sharing and selling your data for purposes of cross-contextual behavioral advertising you can: Review your preferences and opt out of advertising cookies and other technologies used for browser based cross-contextual behavioral advertising. Note that you will need to opt out from each browser that you use to access Adobe websites and apps. Opt-out of the sale or sharing of customer record information for cross-contextual behavioral advertising and partner marketing. Adobe websites recognize the Global Privacy Control (GPC) available in some web browsers. If your browser is configured to send this signal, Adobe will opt you out of Adobe’s use of advertising cookies on that browser. You can learn more about Adobe’s advertising practices and your privacy choices . |
Exercising these choices will not stop all interest-based advertising, such as contextual-based ads. We do not knowingly sell or share the personal data of minors under 16 years of age.
You have a right to request that we provide you details about the personal data we have collected about you. You also have a right to request additional data about our collection, use, disclosure, or sale of such personal data, such as a list of the categories of personal data collected about you, and other related information for example the source of the information, categories of information shared or sold to third parties, and the purpose for sharing.
You have a right to request correction of inaccurate personal data.
You have a right to request that we delete personal data under certain circumstances, for instance if you are leaving the service, subject to certain exceptions.
You have a right to limit our use and disclosure of sensitive personal data for any purposes other than to provide the services or goods you request or as otherwise permitted by law.
Note that we do not use or disclose sensitive personal information for any such additional purposes.
You may designate an authorized agent to exercise some of your rights; however, in order to help protect the security of your personal data, the authorized agent must follow the same authentication procedures that are required if you exercise your rights without using an agent. Adobe will verify requests made through authorized agents to help ensure the safety of your account and to comply with our policies and procedures.
You have a right to not be discriminated against for exercising your rights set out in the CCPA.
You have a right to receive notice of our practices at or before collection of personal data.
If you wish to exercise one or more of these rights, please review the “Your privacy rights” section.
Consumer request metrics for calendar year 2024
Adobe believes transparency is critical to maintaining a trusted relationship with our consumers. To that end, Adobe is further enhancing our transparency with respect to the choices our consumers make regarding personal data. In this privacy transparency disclosure, we are providing metrics on certain requests we received from consumers across the United States during the 2024 calendar year, in compliance with the California Consumer Privacy Act.
Number received
Number complied with in whole or in part
Number denied
Median number of days to respond
Requests to know
37
37
0
28
Requests to delete
134,034
134,034
0
28
Requests to opt-out
10,055
10,055
0
28
Financial incentives in exchange for personal data
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We may offer you financial incentives in exchange for your personal data. For example, we may offer a rewards program or provide a premium service to you in exchange for the opportunity to process your personal data to help us improve our products or services, receive marketing communications, discounts, or other incentives. Where we offer these programs, your participation is optional. If you choose to participate, your participation will be subject to any applicable terms, and you may withdraw at any time. We do not assign monetary value to the personal data that we collect and process in connection with these programs and services. We do receive value in the form of user loyalty and increased purchase engagement. In determining the ultimate value to Adobe, we may also consider expenses related to providing the rewards program or premium service and benefits offered. This value will vary by program and user and depend on which rewards program or premium service is used. Additionally, under California’s “Shine the Light” law, California customers who provided personal data may request information about whether the business has disclosed personal data to any third parties for their direct marketing purposes. We comply with this law by offering you choices about our disclosure of personal data to third parties. You can make or change your choices on the Your Privacy Choices page. |
You may request further information about our compliance with this law by emailing privacy@adobe.com. Please note we are required to respond to one request per customer per year and we only respond to requests sent to this email address. California residents under the age of 18 registered to use our online services have a right under California law to request and obtain removal of content or information they publicly post. To make this request, please send a detailed description of the specific content or information you wish to have removed using the privacy inquiry form. Please be aware that we may not completely or comprehensively remove your content or information including, for example, if legal exceptions to removal apply.
Privacy Rights outside the U.S.
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What rights do I have regarding my data outside the U.S.? Depending on where you are located, you may have certain rights relating to the personal data we hold about you, subject to local data protection laws. To the extent provided by the applicable laws, you may have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller. For residents of France, you can send us specific instructions regarding the use of your personal data after your death. You may be entitled to additional rights based on applicable data privacy laws in your jurisdiction. In addition, you can object to the processing of your personal data in some circumstances (such as where we are using the data for direct marketing). Depending on the applicable local data protection law, these rights may be limited, subject to deviations, limitations, or exceptions, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete personal data which we are required by law to keep or which we need to defend claims against us. To exercise any of these rights (including deactivating your Adobe ID account), you can get in touch with us, or our data protection officer. Visit “How to contact us” for all the details. Many of our Services and Software allow you to update your personal data by accessing the "my account," "my profile," or a similar feature of the service you are using. You can delete files or photos you have stored in our Services and Software by logging in and using the deletion functions that are available. We have provided more information about managing your privacy choices. |
You also have the right to lodge a complaint with a supervisory authority. You may file a complaint, in the country where you normally reside, or where you work or where you believe a breach may have occurred. There are multiple different authorities depending on your location in the EEA. For a list of authorities in the EEA, see here. In the UK, this is the Information Commissioner’s Office. For a See the list of international authorities. You may also have the right to lodge a complaint with Adobe Ireland's lead supervisory authority, the Irish Data Protection Commission. We encourage you to first contact us with any questions or concerns.
How to use your privacy rights at Adobe
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You can exercise these rights by adjusting your privacy settings and preferences in Your Privacy Choices page, within your product or service settings, or by filling out a privacy inquiry form. Exercising your privacy rights at Adobe (accessing your data, requesting correction or deletion, etc.) is typically free. We may, however, limit the number of requests you can make, or charge reasonable fees as legally allowed. For instance, we may charge a fee when requests are excessive or repetitive, or when they require extensive processing, resources, time, or effort, or when requests are not reasonable or made for a legitimate purpose. |
If you have any questions about your privacy rights, your privacy options, or our privacy policy, please reach out to us.
Contact us with questions and concerns
For questions or concerns related to this Privacy Policy
Contact us any time using our privacy inquiry form.
If you are outside North America
Contact Adobe Ireland's data protection officer by email or post
Email: DPO@Adobe.com
Address: 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland.
For practices that are covered by our PRP Certification, and unresolved privacy or data use issues we haven’t addressed satisfactorily
Please contact our U.S.-based third-party dispute resolution provider (there is no charge): https://feedback-form.truste.com/watchdog/request
We will update this privacy policy as needed to reflect changes in our services, data practices, or legal requirements
We will update this privacy policy when necessary to reflect changes in our data practices or policies, or when required by law. If we make significant changes to the privacy policy, we will provide notice or obtain consent regarding such changes, as may be required. Notice may be given in various forms, such as an email to you or by posting a notice of the changes on our services and software. When we publish changes to this privacy policy, we will revise the "last updated" date at the top of this privacy policy. We encourage you to periodically review the Adobe Privacy Center for the latest information on our privacy practices. for the latest information on our privacy practices.
