Created an immersive ecommerce experience for consumers to design personalized bottles with Adobe Firefly Services.
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Adobe Firefly generative AI models — comprehensive and commercially safe for creative content.
Responsibly developed and safe for business.
Rest assured knowing qualifying plans are eligible for IP indemnification for generated content (terms apply).
Integrated into existing tools and workflows.
Scale production and reduce process bottlenecks with Firefly embedded in tools that teams use every day.
Customizable to your brand.
Create and share assets that are unique to your brand with templates, libraries, and custom versions of Firefly.
Precision, quality, and control.
Bring ideas to life with over 20 ways to control generative outputs across formats.
NEW RELEASE
Adobe Firefly Design Intelligence.
Let design teams train AI models — within Adobe Creative Cloud apps — to generate on-brand content at scale while preserving creative intent. Designers stay in control, and AI ensures fast, consistent asset generation across formats.
Firefly powers on-brand content creation at scale.
Streamline production of asset variations with Adobe Firefly Services.
Firefly Services is a collection of over 30 generative AI and creative APIs that accelerate content production at scale. These services let teams streamline content generation, editing, and large-scale assembly workflows, reducing manual effort while ensuring high-quality results.
- Free up creative teams by letting Firefly Services handle time-consuming production tasks for images, videos, and 3D.
- Reframe and translate videos at scale or generate thousands of asset variants for personalized campaigns.
- Preserve file formats to allow direct refinement of outputs in Adobe Creative Cloud apps.
- Seamlessly blend product images and 3D digital twins into Firefly-generated backgrounds to boost engagement and drive ecommerce conversions.
- Scale content unique to your brand with Firefly Custom Model APIs.
Train Firefly on your own brand assets with Adobe Firefly Custom Models.
Drive on-brand content creation across your organization with custom models integrated into your Adobe solutions to unleash your teams’ creativity while consistently maintaining your unique look and feel.
- Quickly expand your campaigns and create consistent experiences across channels — from ad banners and social posts to packaging and more — with custom models trained on your brand or campaign styles.
- Get started in minutes with an intuitive training experience that includes auto-generated captioning and metadata, model tags, and curated use case best practices.
- Easily manage model access and deploy specific custom models to designated team members to enable on-brand content creation.
- Create with confidence using generative AI that’s safe for business and your brand — Adobe doesn’t train foundational Firefly generative AI models on your enterprise content.
Empower creative teams to scale output with Adobe Firefly Creative Production.
Accelerate production and free up creative capacity by simplifying high-volume editing tasks that slow down delivery and stifle creativity. Firefly Creative Production quickly performs common edits like image background removal and replacement, resizing, and color grading — scaling up to thousands of files at once.
- Use a no-code interface to help production teams get started quickly with minimal effort.
- Speed up production with out-of-the-box bulk actions for tedious, repetitive editing tasks.
- Ensure that creative experts remain in control of last-mile edits with layered output files.
Adobe offers unparalleled generative choices for limitless creativity.
Get unlimited flexibility in your generative outputs with the most diverse number of partner models available — from Google to OpenAI to Luma, and more. With each model offering unique capabilities and aesthetics, your teams can ideate and create without bounds.
Experience the power of Firefly generative AI across Adobe applications.
Boost efficiency and creativity across your organization with tools for every team.
Supercharge creative teams with Firefly in Adobe Creative Cloud apps.
Eliminate time-consuming tasks and unlock your creative team’s potential with generative AI embedded directly into the apps they use every day.
- Ideate and create with Firefly, our AI production studio, to unify the entire creative process in one powerful solution. AI-powered ideation flows into seamless creation across video, image, and audio. Creative Cloud apps let teams polish assets for production.
- Design with greater speed and efficiency using features like Generative Fill in Adobe Photoshop and Text to Pattern in Adobe Illustrator.
- Edit videos, cover gaps in footage, and smooth out transitions with Generative Extend in Adobe Premiere.
- Develop concepts in collaboration with teammates. Direct and refine the vision with generative AI and visual inputs to create mood boards, storyboards, and more with Firefly Boards.
Empower every team to create on-brand content with Adobe Express.
Ensure that every team in your organization — marketing, HR, sales, and more — can create the content they need while staying on brand. Adobe Express helps you get to market faster, engage with your audiences more deeply, and deliver standout experiences without creative studio support.
- Use Firefly generative AI directly in Adobe Express to make precise edits, remove unwanted distractions, or add or replace content in a few clicks.
- Resize designs for any social media platform so images automatically expand to fit new layouts.
- Get a selection of customizable AI-generated templates to kick-start content creation. Apply brand colors and fonts in one click to keep designs on brand.
- Generate content for campaigns that are unique to your brand with custom models embedded in Adobe Express, or by adding a reference image so every asset has the same look and feel.
- Win over audiences by generating high-impact video. Use text prompts to produce commercially safe, custom B-rolls, intros, and outros.
Create, activate, and optimize content for digital campaigns with Adobe GenStudio for Performance Marketing.
Use Firefly for on-brand image generation directly in the GenStudio for Performance Marketing application.
- Generate content for different products, offers, and segments to use in paid media, email, and web banners.
- Check each output for brand compliance with Adobe AI-powered brand validation and easily edit with built-in Adobe Express capabilities.
- Identify the attributes of your highest-performing assets to iterate and optimize future campaigns.
- Use Firefly Custom Models directly in the application for brand-specific image generation.
The world’s leading brands trust Firefly enterprise solutions.
Created and scaled a new brand identity with Firefly, boosting brand-specific output by 5x.
Built digital twins to scale content unique to the brand.
Achieved 70% faster time to market by enabling marketers to create their own content with Adobe Express.
Enabled faster delivery of hundreds of thousands of creative assets.
Achieved 70% faster time to market by generating localized hero assets.
Learn more about Firefly and AI from Adobe.
Firefly security fact sheet
Adobe AI overview
Forrester Total Economic Impact™ report
Partner model security fact sheet
Questions? We have answers.
Firefly accelerates enterprise creative workflows by embedding generative AI into apps such as Photoshop, Illustrator, Adobe Premiere , Adobe Express, and GenStudio. Firefly Services, Firefly Custom Models, and Firefly Creative Production streamline ideation, variant generation, and bulk editing. This allows teams to produce high‑quality, brand‑compliant content at scale.
Firefly for enterprise is a subscription-based service that includes consumption-based generative credits across image, video, and vector APIs. Enterprise customers can access custom models and additional Firefly Services, and may opt for IP indemnification protections. Contact an Adobe sales representative for tailored enterprise licensing.
Firefly is trained only on licensed Adobe Stock and public-domain content, with no use of customer data — ensuring commercial-safe generation. Enterprise plans may include IP indemnification agreements, and every generated asset is tagged with Content Credentials for transparency and traceability. Firefly also adheres to Adobe internal AI ethics principles and review board oversight.
Yes. Adobe Firefly is trained exclusively on licensed Adobe Stock, public domain, and openly licensed content. Content created with Firefly, excluding beta-labeled features, is safe for commercial use without watermark or attribution. Adobe doesn’t claim ownership, and users retain full rights to generated content.
Firefly is integrated across the Adobe ecosystem — including Creative Cloud apps such as Photoshop, Illustrator, and Adobe Premiere, as well as Adobe Express — enabling seamless AI-powered content generation and editing within each tool. This streamlines end-to-end creation by embedding generative capabilities directly into your existing workflows.
Yes. Firefly Custom Models allow organizations to train AI models using their own brand style assets — creating on-brand variations and ensuring visual consistency at scale.
Enterprise admins can govern access to Firefly features through Adobe Admin Console controls, including user permission settings and role-based model access, ensuring adherence to brand governance and usage policies.
Firefly is designed with strong privacy controls — Adobe will never train foundational or custom Firefly models using customer data. Client assets remain separate, and all data acquisition meets enterprise-level encryption and compliance standards.
Let us show you the full power of Adobe Firefly.
cardTitle
Unlock the power of Firefly generative AI.
Description
Let AI help you accelerate ideation and automate bulk production to meet the demand for content with enterprise solutions at scale.
cardDate
2025-10-28
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caas:content-type/product-page
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caas:content-type/product-page, caas:products/firefly
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