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Adobe Marketing Cloud

  • Overview
  • Social marketing
  • Media optimization
  • Digital analytics
  • Testing and targeting
  • Web experience management

Adobe Marketing Cloud

Bring all your marketing solutions together in one place. Do more, know more,
find greater opportunities.

See howSee how ›

What is the Adobe® Marketing Cloud?

Now there’s a single service that includes everything digital marketers need to get ahead. Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever. Watch the Adobe Marketing Cloud video tour ›

Look behind the scenes at Adobe's own campaign
How does Adobe use
Adobe Marketing Cloud?
See for yourself ›

Adobe helps marketers get ahead.

  • Chief marketing officer
  • Digital analyst
  • Digital marketer
  • Web content marketer
  • Search and media professionals
  • Social marketer
    • The ultimate solution
      for marketers.

      Marketing decisions used to be all instinct and intuition. Now there’s Adobe Marketing Cloud, which gives marketers an integrated set of solutions that turn data into insight.

    • Resources for CMOs

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Digital Index
      • Surveys
      • Caesars Entertainment

        "Our digital marketing strategy centers around our ability to personalize the customer experience … Adobe products are instrumental in enabling us to execute on this strategy."

        -Greg Cannon,
        Corporate VP of Digital Marketing

        Read the success story ›
        See all success stories ›
        • A "fan" is not a business metric.

          See how NBC measures social media.

          Download now ›
        • Adobe 2012 mobile consumer survey results.

          Learn what mobile users want.

          Download now ›
        • Analytics for the CMO.

          Use data to drive ROI.

          Download now ›
        • A marketing analytics framework for CMOs.

          Use data to support your CMO.

          Download now ›
        • Best of the Best Benchmark.

          Understand how your online presence measures up to your competition.

          Download now ›
        • Adobe 2012 Mobile Consumer Survey results.

          Effectively reach your customers through mobile. Read the results to understand:

          • Mobile consumers’ preferences
          • Where consumers spend time online
          • What consumers are buying
          Download now ›
    • Big data marketers can use.

      So much data, so little time. With Adobe Analytics, you can become the one with the answers and insights. You’ll know who your customers are, where they are, and what they’re into.

      Learn more about Adobe Analytics ›
    • Resources for analysts

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Digital Index
      • Discovery Communications

        "We’re able to drill down to the smallest details to distinguish loyal visitors from casual ones, and then use the information to help convert casual visitors into loyal visitors."

        -Francis Lavelle,
        Director of Analytics

        Read the success story ›
        See all success stories ›
        • Ten things your analytics should be telling you.

          Use data to take action.

          Download now ›
        • The new face of digital analytics.

          All visitors are not the same.

          Download now ›
        • Analytics for the CMO.

          Use data to drive ROI.

          Download now ›
        • Forrester forecasts the future of marketing.

          Adapt to the new digital decade.

          Download now ›
        • Digital video is on the move with mobile.

          See video benchmarks for device usage, social marketing, TV Everywhere, and ad placement.

          Download now ›
    • Let’s get personal.

      Right content. Right place. Right time. That’s what digital consumers have come to expect, and Adobe Target makes sure you can deliver.

      Learn more about Adobe Target ›
    • Resources for marketers

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Digital Index
      • Surveys
      • TE connectivity

        "For some of our major brand campaigns, we improved overall conversion by about 33%, while reducing the cost per conversion by as much as 48%."

        -Michael Deckman,
        Sr. Manager, e-Marketing Solutions

        Read the success story ›
        See all success stories ›
        • Adobe & Sony Electronics.

          How Sony personalizes online experiences.

          Download now ›
        • Four steps to personalize your site.

          Tips to increase relevance.

          Download now ›
        • Use analytics to get personal.

          Increase customer retention.

          Download now ›
        • Mastering personalization.

          How to increase site relevance.

          Download now ›
        • The impact of tablet visitors on retail websites.

          Customers who visit retail websites using tablet devices are becoming a distinct – and lucrative – new visitor segment.

          Download now ›
          View infographic ›
        • Adobe 2013 Digital Marketing Optimization Survey Results.

          Targeting and optimization increase online conversions.
          This guide reveals:

          • Best practices for targeting and optimization
          • Optimization increases revenue
          • Less than half of website visitors receive targeted content
          Download now ›
    • Engage your audience.

      Desktops, laptops, tablets, smartphones — with so many screens, you need a solution that efficiently delivers digital experiences that reach customers wherever they are. Adobe Experience Manager lets you deliver content that keeps pace with your business.

      Learn more about
      Adobe Experience Manager ›
    • Resources for marketers

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Digital Index
      • Surveys
      • Scottrade

        "By using Adobe Marketing Cloud, we can transform our insights gained into definite, high-impact actions."

        -Ryan Miano,
        Director, Digital Marketing

        Read the success story ›
        See all success stories ›
        • The seven deadly sins of web content management.

          Avoid costly and common mistakes.

          Download now ›
        • Compete online.

          Seize competitive advantage across channels.

          Download now ›
        • Adobe named as a leader in WCM.

          Forrester discusses Adobe's cross-device strategy.

          Download now ›
        • Rethink your mobile strategy.

          Forrester: Think multichannel content management.

          Download now ›
        • Rise of the tablets.

          Learn how tablets are changing the way your customers engage you online.

          Download now ›
          View infographic ›
        • Adobe 2012 Mobile Consumer Survey results.

          Learn to effectively reach your customers through mobile. Read the results to understand:

          • Mobile consumers’ preferences
          • Where consumers spend time online
          • What consumers are buying
          Download now ›
    • Less risk. Higher returns.

      Now you can automatically optimize your bids within search, display and paid social media. Just set your campaign goals, and Adobe Media Optimizer crunches the numbers and places the bids for you.

      Learn more about
      Adobe Media Optimizer ›
    • Resources for media pros

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Digital Index
      • Snapfish

        "We've seen an approximate 37% increase in year-over-year traffic from SEM strategies."

        -Stephen Favrot,
        Director of Online Marketing

        Read the success story ›
        See all success stories ›
        • Maximizing Facebook Ads.

          Measure advertising ROI.

          Download now ›
        • Cross-channel attribution.

          Improve advertising ROI.

          Download now ›
        • eMarketer talks Facebook advertising.

          How to measure social ads.

          Download now ›
        • Digital advertising modeling and optimization.

          Download now ›
        • Global Digital Advertising Update.

          Get the latest research and trends from search, mobile, and social marketing.

          Download now ›
          View infographic ›
    • See how social media
      impacts revenue.

      Adobe Social can help you crack the code of social, giving you the tools, data, and insights you need to manage, measure, and amplify your social media plan.

      Learn about Adobe Social ›
    • Resources for social marketers

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Digital Index
      • Surveys
      • Vail Resorts

        "Measuring our social media efforts is critical to our success, but had become extremely time consuming … Adobe Marketing Cloud has reduced our time spent on report creation by almost 90%."

        -Stephanie Taylor,
        Social Media Manager

        Read the success story ›
        See all success stories ›
        • Facebook pages for brands.

          Better reach your fans.

          Download now ›
        • Managing and measuring the value of social media

          Download now ›
        • eMarketer talks Facebook advertising.

          Seven keys to Facebook success.

          Download now ›
        • Designing Facebook pages.

          Timeline for brands.

          Download now ›
        • Why marketers aren’t giving social the credit it deserves.

          Across industries, social media platforms drive valuable visitors to websites –but marketers need to change how they measure this value.

          Download now ›
          View infographic ›
        • Econsultancy Quarterly Digital Intelligence Briefing.

          Managing and measuring social media. This briefing touches on:

          • Integrating social into marketing mix
          • Measuring and evaluating social activities
          • Budgeting for social programs
          Download now ›

Industry leaders choose Adobe.

  • Retail

    Retail

    Give your customers interactive, on-demand shopping experiences and increase engagement and loyalty.

    See why 90% of the top 20 Internet Retailers use Adobe ›
  • Financial services

    Financial services

    Stand out from the competition by offering exceptional customer interactions.

    See why 8 of the top 10 financial services companies use Adobe ›
  • Media and entertainment

    Media and entertainment

    Engage, analyze and grow your audience by reaching customers wherever they are.

    See why the top 5 leading media companies use Adobe ›
  • High-tech

    High Tech

    Deliver more qualified leads in a predictable way in today’s complex, dynamic environment. 

    See why most high tech companies use Adobe ›

See the commercials.

  • Find the answers you seek.

    Find the answers you seek.

  • Get some real help.

    Get some real help.

  • Less monkey business. Spend wisely.

    Less monkey business. Spend wisely.

  • Buzzwords are painful.

    Buzzwords are painful.

  • There’s a better way to analyze data.

    There’s a better way to analyze data.

  • Slap sense into marketers.

    Slap sense into marketers.

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