State of Creativity Report 2024

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Adobe, in partnership with Edelman Data & Intelligence and Havas Play, created a video that explores the State of Creativity report and highlights key themes and topics to improve productivity and creativity across your business.

Adobe senior director Alex Hayward and strategy development lead Iona Walters discuss the impact generative AI has and will have on the creative landscape, offering businesses a new opportunity to harness this rapidly evolving technology and catapult their creative workflows to success.

This interview-style video explores the state of creativity across various industries, from retail to media, finance, and manufacturing. It uncovers the increased volume of work that both creative and noncreative roles are currently facing, the pressure to deliver work faster, and the strain this puts on decision-makers while offering solutions that all teams can embrace.