Marketing teams are under pressure to deliver personalized, always-on content and campaigns faster than ever. But with creative teams at capacity, how can marketers be empowered to generate on-brand assets themselves while maximizing their budgets? Learn how marketing and creative leaders stretch budgets and create more while spending less. Join us to discover how to alleviate urgent design pressure by integrating generative AI into workflows and expand your effectiveness by offloading repetitive production tasks. During this event:
 

• Find out how marketers can unlock their creativity and create, adapt, and modify content across channels by using simple text prompts.

• Learn about Firefly, Adobe’s generative AI technology that helps marketing and design teams accelerate the creation of derivative content, social campaigns, multi-channel assets, localized content, and more.
  
  

Agenda: 

20 minutes: Conversation with Liz Deranja, Head of Marketing at Pathpoint, and David Berkowitz, Founder at AI Marketers Guild

15 minutes: Software demo with Katrina Torrijo, Adobe Express Evangelist at Adobe

Speakers:

Liz Deranja 
Head of Marketing 
Pathpoint

David Berkowitz 
Founder 
AI Marketers Guild

Demo Artist:

Katrina Torrijos 
Adobe Express Evangelist 
Adobe

Technical Level:

Beginner to Intermediate
 

Products:

Adobe Firefly, Adobe Express, Adobe Creative Cloud