The intuitive creative process responsible for developing customer-facing marketing campaigns needs to be faster, smarter, and (ultimately) more cost-effective. Generative AI technologies are poised to revolutionize how marketing delivers more speed, scale, and precision. As this happens, brands and marketing providers must guard against the shortcomings of nascent generative AI technology and prepare their teams for an AI-powered marketing future. In this Forrester report, you’ll get an overview of what it’ll take to incorporate intelligent creativity — powered by generative AI — as your new creative process while
- Learning about the potential of generative AI within the creative process
- Understanding the nuance and responsibility of using generative AI
- Exploring the first steps marketing executives should take to incorporate intelligent creativity within their organizations