SAIC Create Now
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Thank you to those who joined us. Below, you’ll find resources shared during the event, and we look forward to seeing you the next time we are in town!

School of the Art Institute of Chicago
112 S Michigan Ave, Chicago, IL 60603, USA


Lettering Artist and Brand Strategist
I’m a lettering artist and brand strategist with 10+ years of experience doing what I love most: creating art to uplift and inspire my community. From custom branding projects to courses and wholesale products, I offer a range of services to help you grow and thrive in the creative world. My clients are small business owners, artists, non-profits, local businesses, and retailers who believe in the power and effect of art. Every project, every course, and every piece of merchandise I design is crafted with thought and intention.

Design Evangelist and Community Advocate
Kelsey Slay is a graphic designer, content creator, and an Adobe Design Evangelist residing in Tennessee. With her love and passion for art and design, Kelsey aims to empower the next generation of creatives through social media and aid them in starting their own creative journey.

Creative Director
Rietje (pronounced re-cha) Becker is an accomplished designer, creative director, and type enthusiast. She specializes in corporate identity and packaging design and has worked with a variety of internationally recognized brands, such as the 9/11 Memorial, Mondelez, DIAGEO, CVS, Hershey's, Kraft Heinz, Colgate-Palmolive, and The Hershey Company. Before joining Soulsight, Rietje worked at Landor, Interbrand, Sterling Brands and Dragon Rouge. When not at work, Rietje is a contributor for Brand New – a blog for opinions on corporate and identity work, published by Under Consideration. She has also taught as an adjunct professor in FIT's Packaging Design department. Rietje enjoys spending time with her kids and bird watching, (but not at the same time).

Senior Marketing Manager, Adobe Community