Explore all the major announcements from MAX London 2024.

Adobe Charts the Future of Creativity and AI at MAX London

New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New Superpowers to All

Adobe Introduces Firefly Image 3 Foundation Model to Take Creative Exploration and Ideation to New Heights

Innovations and inspiration


Opening Keynote

Join us for the latest product announcements and be the first to see the new features across Photoshop, InDesign and more. Hear from Adobe leaders and top creatives including Annie Atkins.

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Experts and innovators

Learn from top creatives in design, photography, illustration, and more.

Adobe Photoshop

Next-generation AI. Now in Photoshop.

Create stunning, lifelike images with new AI features and our most powerful Generative Fill yet, powered by the new Adobe Firefly Image 3 Mode. Dream up entire scenes from scratch with a single prompt and zip through dozens of ideas in minutes. Now in the Photoshop (beta) app.

A circular portal with clouds surrounded by neon shapes and a generate image button. A prompt field says" A circular neon portal..."

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