Closed captions in English can be accessed in the video player.
Turning Likes into Leads: Navigating Social Media as a Designer
Speakers
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Logo & Visual Identity Designer, Barnard Co. Limted
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About the Session
In the space of one year, logo designer James Barnard went from almost losing his freelance business to a six-figure operation, all thanks to embracing social media and working harder on his personal brand. Today, James has amassed almost a million followers across his social platforms. He uses this audience to generate interest in his logo design business, turning those viral views into paying customers.
In this session, James will share:
- Where he finds inspiration (and the time) for his video content
- How to navigate platforms like Instagram and TikTok
- How to turn views into leads
- Tips for striking balance for your overall happiness and sanity
Technical Level: General Audience
Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Social Media Content Creator
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