Adobe Connect for Webinars

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Buying guide

The all-in-one solution for digital marketing events

Adobe Connect empowers organizations to generate relevant leads, deliver engaging events, and optimize campaign investments.

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Why use Adobe Connect for Webinars?

Adobe® Connect™ for Webinars helps you deliver compelling immersive events, maximize attendance, and measure results for optimized outcomes.

Reduce costs in producing engaging event landing pages

Easy-to-use tools and templates enable you to create rich and fully customizable event pages, microsites, emails, and catalogs, powered by Adobe CQ™.

Save time and ensure consistency

Leverage persistent meeting rooms and templates to prepare environments for continuous reuse. Pre-record content for live replay to ensure content is delivered consistently without mishaps.

Maximize reach and simplify event attendance

Maximize reach by enabling participants to join your events from virtually any device, with simplified access and reminders to ensure users don't miss your event.

Convert prospects to leads with superior event engagement

Communicate your message with the greatest impact leveraging intuitive event layouts and controls, dynamic multimedia content, social media integration, and real-time engagement monitoring tools.

Optimize campaigns with analytics powered by Adobe® SiteCatalyst®

Maximize ROI with built-in analytics that identify top-performing promotions, measure webinar engagement, and generate rich visual interpretations of data for faster decision making.

Qualify leads and integrate with enterprise systems

Qualify leads based on demographic and behavioral dimensions, and integrate with lead management and customer relationship management (CRM) systems for high-yield outreach.

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Features of Adobe Connect for Webinars

Customizable event landing pages and emails

Templates enable quick creation of landing pages, speaker information, registration pages, login pages and emails. Leveraging built-in Adobe CQ technology, templates and content can be customized using several rich components, including images, tables, charts, and carousels.

Measure real-time engagement

Monitor engagement in real time with an engagement dashboard. A color-coded meter helps event hosts track content effectiveness. Critical information can be tracked to influence and enhance future events and sessions.

Qualify leads on demographic and behavioral dimensions

Participant profiles combine demographic information from registration questions such as name, email, etc., with the behavioral information from event participation such as poll responses, engagement level and questions asked, for more effective follow-ups and lead qualification.

Measure promotion effectiveness

Evaluate and refine promotional tactics with robust campaign tracking capabilities that enable you to identify channels that produce the highest traffic, as well as the most qualified leads.