How to choose the right business card background design.
At conferences and networking events, people end up with stacks of business cards. Think about how to make yours stand out. Easy legibility is important, so don’t get too adventurous with fonts, but you can have fun with your background to separate yours from the standard corporate business card that has a white background.
If clean lines are part of your brand identity, create a simple business card. You might like the sleek look of black and white, but, according to Statistic Brain, people hold on to coloured business cards 10 times longer than white business cards. Separate your card from standard corporate business cards by adding a background colour.
Think about the first impression you want to make with your card. Black business cards can suggest luxury and power, while a blue business card might inspire feelings of serenity. With a colourful background, you can maintain a minimalist style with your text and imagery and still stand out.
Show what you do with business card background images.
Since people hold on to creative business cards longer than plain ones, create a graphic design that speaks to what you do. If you run a bakery, you might use a cupcake or cookie pattern you created in Adobe Illustrator. If you’re an architect, you can add a segment of a blueprint to your background. With Illustrator, you can combine simple shapes into something unique or draw vector graphics freehand and then scale them to the right size to fit onto your cards.
For inspiration, explore dozens of business card background examples on Behance. See how designers play with colour and try everything from plain black and white to abstract backgrounds with subtle watercolour brushstrokes or swirling rainbows of paint. Notice the varieties of texture, geometric and organic shapes, professional headshots and stock photos that can help a business card draw attention.