Create for your sense of humor.
For the best content, start with what you know. If you’re particularly interested in pop culture, sports, or politics, focus on those areas first. “If it doesn’t make you laugh, then it might not make other people laugh. So start with your own sense of humor first,” says Puffin. Your unique take on a field you have deep knowledge of can help your meme connect with those same fans.
“Also, you don’t want to make obvious memes,” Puffin adds. “Don’t say it and show it, or you’re just doing the same thing twice. I do memes about pop culture but with an impactful twist. So I try to do something that elevates it. I’ll use a video of Snooki typing on a keyboard, and then I’ll add a caption about politics, for example.”
Stay plugged in.
Whether you just want to make a funny meme for your friends or start an official meme social media account on Instagram, you need funny ideas. Since great memes start as cultural commentary, you need to be aware of what’s going on in the world.
“It’s about making sure you have the news coming to you constantly, which can be a bit overwhelming sometimes. But I think it’s important to have a finger on the cultural pulse,” says Nabor.
If you want to make memes about specific topics, set up Google Alerts or Twitter Alerts on those keywords. That way, if an article is published about your favorite celebrity, you can quickly create content in response to it.
Source your meme material.
Make a library.
It can be difficult to find the perfect meme video footage. “Whenever I see or think of a funny clip, I immediately screen grab it and put it in a folder. So I have it sitting there just in case something comes along,” says Nabor. “Having clips on hand is important, because five minutes after something happens, everyone’s already on to a new topic.”
If you see a funny clip or a great scene in a TV show, make note of it or save it in your own meme library or database. You never know when the situation will arise that’s perfect for that video clip. Consider labeling or naming your files in clear ways, so it’s easy to find the clips later.
If you need a specific clip, search online. “Twitter’s a great place to find clips. There are a lot of Twitter reaction pages and little places that aggregate clips. If I need a clip of someone saying, ‘I’m not doing that again,’ I just Google it or look for it on YouTube,” says Puffin.
Consider copyright law.
When you collect and reuse video footage, it’s important to be aware of copyright issues. While criticism, commentary, parody, journalism, education, and research are all covered under the fair use doctrine, and usually protected from copyright claims, it can still be tricky to make memes with well-known trademarked images.