IDC Research Report
The Business Value of Adobe Connect
The research is sponsored by Adobe, focusing on the benefits and value of using Adobe Connect for digital business and training.
Struggling to measure training ROI?
Training is strategic, but proving its impact is challenging. Discover how enterprises have driven $1.8M in annual benefits and a 467% 3-yr ROI with a single technology investment.
Quantifiable impact
Organizations across automotive, healthcare, industrial sales, retail, and education trusted Adobe Connect to:
Deliver value
$1.8M
in average annual benefits per organization.
With reduced costs by reusable templates and centralized content.
Boost efficiency
42.5%
improvement in
training team productivity.
With reusable persistent rooms and preloaded content.
Engage learners
56%
increase in training interactivity.
With tools that make training more dynamic and learner-centered.
Scale seamlessly
71%
improvement in scalability.
Without loss of quality or engagement even at scale.
Form as a Service - RFI Form - Marketo Engage (116) - Monday, November 3, 2025 at 16:41
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What our customers are saying
"Before switching sales staff training to Adobe Connect, our conversion rates hovered around 52%. Since making the change, we’ve seen that number rise to approximately 67% — a significant improvement."
- Retail Industry leader
"Adobe Connect boosts engagement. This shift is changing perceptions: Training is no longer a chore but something people are genuinely open to."
- Industrial sales leader
"Employee retention is a key focus for us. We’ve observed that team members who receive training — especially through Adobe Connect — tend to stay in their roles longer than those who don’t."
- Healthcare leader
Start your transformation today.