Adjusting white balance settings to improve photos.

Shoot in the RAW file format.

Putting your camera on the RAW file setting before you shoot is important for post-processing flexibility. This file format preserves all the image data that’s recorded by your camera’s sensor. “RAW allows you to adjust the white balance in post-production effectively,” says Waltz.

Aim for consistent lighting.

Shooting photos with mismatched sources of light will make it more difficult to edit the white balance in post-production. “Try to get your light sources to match,” says Waltz. “If you have somebody lit with an incandescent bulb sitting next to a window on an overcast day, you’re going to have one half of your photo really warm and the other half really cold. In post, it’s hard to fix that.”

Use a gray card to be precise.

A gray card is a square of material specifically shaded at 18 percent gray. This tool helps you find a perfect white balance for scenarios where being exact is the ultimate goal, like product photography or food photography. To set white balance using a gray card, take a shot with the card filling the entire frame. Then go to your camera’s menu, select the option to set a custom white balance, and set it by choosing your photo of the gray card. You can also use shots of your gray card to help fix your white balance in post-production.

Don’t overcorrect.

There are situations where a skewed color temperature works in your favor. “Say you’re shooting in a dimly lit bar or restaurant. That’s the type of thing where you want to convey that mood. You may want to preserve the color of the ambient light rather than correct it,” says Rivera. “Or say you’re shooting a sunset. An intrinsic part of the picture is the warm light of the sun. You wouldn’t want to auto correct it, because it would turn everything blue.”

Adjusting white balance in editing.

Tweaking the color balance of your photos in post can be as simple as adjusting the Temperature Slider in Adobe Lightroom. Similar to your camera’s settings, you can also choose from various options in the White Balance (WB) dropdown menu in the Develop panel — options for various types of lighting conditions — or you can choose to set a custom white balance by selecting a neutral tone in your image. This is when a test shot with a gray card would come in handy again, as it would serve as your perfect neutral tone. Then you can copy those edits onto the other shots in your set.

Advanced ways to fix white balance in Photoshop.

• Use the Curves tool.
  Make delicate edits to your overall image color and tone by applying a Curves adjustment.
  
  
• Use a Photo Adjustment layer.
  Make a subtle or quick color adjustment using a Cooling or Warming Filter.
  
  
• Make localized changes with layer masks or a Gradient Map Adjustment Layer.
  To balance images with uneven lighting, create a layer mask to edit only select areas or make tonal shifts on a gradient.

Experiment shooting the same subject with different settings.

Try out different white balance settings on your camera using the same subject matter. “The best thing you can do if you’re just starting out and learning about things like white balance is to play with every combination of the settings that you can and see how it affects things,” says Rivera. “Set up a tripod outside and face a sunset. Put the white balance setting at shady, and just see what happens. Then you can learn what each setting does.”

Go beyond white balance and discover more ways to enhance the colors, contrast, and texture of your photos. Or see how to quickly remove spots and retouch images on any device with Photoshop Express.