Brainstorm at lightning speed and turn your dreams into amazing AI creations with Firefly.
Get inspired, explore new ideas and dramatically speed up creative workflows with an AI generator built on the principles of accountability, responsibility and transparency.
You might be tempted to jump right in and start creating images with an AI art generator. (We can’t hold it against you — it’s amazingly fast, simple and fun.) But before you go too far, it’s helpful to get a feel for how generative AI works so you can make the best choices for you and produce the best possible results.
Much like regular AI uses data to solve problems, generative AI uses data to generate outputs like images, videos or even music based on a specific request. These requests are usually simple written prompts, like “Victorian wallpaper pattern of lemons and flowers.” Using a large language model or LLM, AI art generators turn your text prompt into something new — in this case, a colourful new wallpaper design.
Whether you want to see a motorcycle driving on the moon or a realistic product photo of a sneaker, you can come up with a dream and experiment with using generative AI apps like Firefly.
Adobe Firefly is more than just a web application. It’s also the family of generative AI models that power features in products like Adobe Photoshop and Adobe Illustrator.
The current Firefly generative AI model is trained on a dataset of licensed content, such as Adobe Stock and public domain content where copyright has expired. With Firefly, you can turn text descriptions into all kinds of AI creations, like images, vectors and text effects. For example, you can create a watercolour AI painting of a sailboat at sunset or turn the letters of your favourite pizza parlour’s name into an actual pizza.
And that’s just the beginning. Firefly models for changing the mood of a video, removing distractions from photos, testing out design options, texturising 3D objects and adding new elements to illustrations are all in the works. Plus, Adobe is always looking at new ways to bring even more Firefly power into apps like Adobe Express, Photoshop, Illustrator and more.
As you search for the best generative AI tool for your needs, it’s good to look at what the app creators are doing to give you results in a way that is designed to be commercially safe, whether you’re considering DALL·E 3 or other generative AI tools such as Stable Diffusion and Midjourney.
The word “pizza” in Cooper font with the text effect prompt: Cheesy pepperoni olives and spinach pizza.
Most AI image generators make it easy to create something impressive with a simple text prompt. With Firefly, you can do even more — like find new inspiration, specify a particular style, use reference images and streamline your creative workflows, all while supporting the wider creative community.
There are a lot of benefits to Adobe Firefly, but here are three that help it to stand out from the crowd.
Adobe has established the AI ethics principles of accountability, responsibility and transparency. Firefly was created in a way that respects existing customers and aligns with Adobe values.
That's why Firefly is trained on licensed content, such as Adobe Stock and public domain content where the copyright has expired. Firefly is designed to be commercially safe and it’s available for enterprise-wide access.
Taking it a step further, Adobe has developed a Firefly bonus compensation plan for all eligible Adobe Stock contributors whose content was used in the dataset training of the first commercially released Firefly.
Adobe Firefly lets you do more than just enter a text prompt. You can use your own reference images and easily toggle between different content types, styles, colours, tones and composition styles to try out new ideas quickly.
Not sure what art style you want to use? Click Surrealism, Cubism or Cyberpunk and see your results change accordingly. Trying to decide between a wide-angle and a close-up image? Try both and see what works better. Is one of your results working great but not quite right yet? Click the Edit button to show similar results or add and remove elements with Generative Fill right inside Firefly.
Firefly was built to help you to bring ideas to life in minutes instead of hours. Want to see what “a sitting room with a lot of plants” looks like with red couches that stand out instead of white upholstery? Adjust your prompt and you’ve got a second series of mock-ups in seconds.
If a picture is worth a thousand words, Firefly can help you to generate dozens of different ways to express your ideas, whether you’re a seasoned graphic designer working on a big pitch or just someone with a cool idea for a t-shirt. These are just a couple of ways that generative AI can enhance creative development.
It’s easy to see how Firefly can help you to create a cool new image fast. But what if you work in the creative industry and you’re already used to doing things a certain way? Firefly can help to speed up the work you’re already doing.
With AI image generation in the Firefly web app and features powered by Firefly in Photoshop, Illustrator and Adobe Express, you can get great results in less time. For example:
Text-to-image prompt: A sitting room with a lot of plants with a red couch.
After you get your initial results, you can adjust the images Firefly generates by selecting from different content types, styles, colours, tones and compositions.
The text prompt “man in a beanie hat and glasses” will generate images of exactly that. But add more descriptive words to your prompt and Firefly will generate more specific results. Update your prompt to “Portrait of futuristic Asian man in a beanie hat and glasses, apocalyptic” and you’ll be given images featuring all the details in your new search.
When you first add a prompt to the text to image feature, Firefly will choose the content type it thinks will fit best. From there, you can select Photo or Art to see options that look more illustrative or realistic. Simply toggle off Auto if you want to keep your content type the same as you try new prompts.
There are many tools to tweak your generated images in Firefly. From pop art to 3D art, the Style menu lets you adjust results based on art movements, themes and even materials like metal to change the texture of an image. Try for a drawn look or ask for photorealistic images.
Play with Colour and Tone and Lighting options to change the feel of your results and even select different compositions if the angle of your final image is not what you’re looking for.
By selecting multiple options from these menus, you can create an infinite range of unique generated images.
Text-to-image prompt: Portrait of futuristic Asian man in a beanie hat and glasses, apocalyptic.
It can be helpful to see what’s possible before you spend time adding design elements to wordmarks, logos and other text treatments. That’s where Firefly can help you ideate before you create.
From lava to icicles and driftwood to leafy greens, the Text effects feature in Firefly can add effects and styles to any bit of text. Type in the word you want to see and the effect you want to cover the letters and watch Firefly go to work. You can further adjust your results by selecting different fonts, how closely the effect fits the text and adjusting the background colour that frames your stlylised letters.
There’s no better way to understand the possibilities of Firefly than to give it a test drive. Explore what Firefly can help you to create.
