Properly recording your audio.
Once you have your setup ready, you need to record your audio. To get great sound, you need to record great sound. You can brush off unwanted noises or enhance the quality after the fact, but it’s always best to start with a high-quality recording.
Do your best to record somewhere quiet and minimize any ambient noises, like nearby traffic. Sounds that you wouldn’t notice in a normal conversation, such as the wind or an echo, can be highly distracting in a recording. Take a short recording of the surrounding background noise, as this can help the editing process go more smoothly.
It takes some finessing, but make sure the speaker, music, or sound being recorded is appropriately distanced from the microphone. You need a strong and clear, but not overpowering, sound. If the sound is loud and close to the mic, it’ll push the audio levels up too high. If it’s too soft or far away, you’ll pick up background noise.
Editing your audio.
Even the best recordings can benefit from a bit of editing. Despite your efforts, there’s probably some ambient noise or dead air that needs to be removed. You may even want to add in some sound effects or background music to add more punch. You’ll also need to look at more technical factors, like the bitrate and file format of your recording, that can affect the quality of your audio and your ability to share it on social media. Simply compressing the audio can go a long way in polishing your recording.
It takes time to learn how to edit, as well as to decide on your personal preferences. There is no single right or wrong way to edit — it all depends on what you’re trying to create with your finished product.
Make sure audio is perfectly synced to your video.
As you begin incorporating your audio and video, make sure they are in perfect alignment. Be certain that people’s mouths match the words they’re saying, noises happen when they’re supposed to, and music is properly cued.
A video with audio that’s a few milliseconds off may not seem like a big deal at first glance but ultimately, it is. Viewers will notice and be distracted by a video that has out-of-sync audio, especially when someone is talking. When you only have seconds to catch users’ attention, it’s worth making sure your audio and video are synced.
Finally, add captions to your video before posting it. Captions make your content more accessible to a greater number of users. Consider including captions or subtitles in multiple languages for an even broader reach.
Furthermore, captions could help increase your overall viewership. As Verizon states in their report, 80% of users are more likely to watch a video in its entirety if it has captions. At the end of the day, captions help enrich the experience users have with your content, whether or not they also watch it with sound.
Using audio on social media is more of an art than a science. People’s preferences change quickly and frequently, making it difficult to predict what kind of content will capture their attention. Don’t be afraid to experiment, as it may take some trial and error to find something that works for you and your users.