Medical videos for healthcare students and professionals.
Videos for clinicians or students are less common but still a valuable resource. Often, schools and healthcare companies hire companies to make these aids.
When you’re speaking to your fellow healthcare providers, you can assume a certain level of knowledge of academic and technical terms. However, you still need to be clear, concise, and easy to understand. This is important even if you’re speaking to an audience of peers or colleagues instead of speaking as someone with outside expertise.
As with education videos, viewers might not yet have a full understanding of the subject matter — even experts need refreshers on things outside their specific area of expertise. Keep your own level of expertise in mind. Even if you know one field well, there’s always more to learn, and new information and best practices emerge all the time.
Reach out to experts while making your videos. If you’re doing a video on dermatology, contact a dermatologist. If you want to make videos about children’s health, find an expert in pediatrics who’s willing to talk to you. If you have a platform, you can use it to connect experts to a larger audience, which can be very powerful.
Day-to-day as a medical video creator.
How to prepare for medical videos.
Planning is key to success with any YouTube video or instructional film, and the same goes for medical videos. While it’s important to keep a conversational tone, you’ll want to work from a script or outline. Don’t try to wing it in front of the camera. Be sincere, but work from prepared material. Even so, be prepared to edit. Flanagan shoots about an hour of material for every ten minutes that actually make it online.
Find the right tone.
Let your voice come through. Medical topics can be daunting, complicated, and technical. Giving a personal account of what it means to study at a school of medicine or work in a challenging field like immunology can be invaluable for upcoming professionals.
A relatable human tone is also helpful for the general public too. People outside the medical profession can often feel vulnerable and overwhelmed when they’re in a healthcare setting. Telling them what to expect and what everything means in your own voice can be a big help.