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NYC Adobe Firefly Workshop Series

Picture June 24, 2026 5:15 PM - 7:30 PM EDT

A live design decision workshop with Firefly Boards. *Laptop required*

The old design process took six weeks. A brief, three rounds of meetings, two pivots, and a deck no one read. Tonight it takes 45 minutes — and the design is still yours.

This is a live, hands-on workshop where AI doesn't make the design. You do. AI just makes the process express. We'll work as one creative team, on one fictional New York brand, on one shared Firefly Board, in real time. You'll see exactly how AI changes what creatives spend time on — and prove, by doing, that the human is still the one making the design.

WHO IT'S FOR: Brand designers, marketing creatives, art directors, and creative directors. Anyone whose work starts with a brief and ends with a direction.

Note: You must bring your laptop in order to participate.

RSVP now

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Agenda

5:15 PM – 5:30 PM
Check in & onboard to Firefly Pro with giveaway credits

Please try to arrive on time as this will be the joint onboarding time. You will receive 10,000 Firefly Pro Credits and be given time to redeem them and log into Firefly ahead of the workshop.

5:30 PM – 6:30 PM
Design time!
6:30 PM – 6:50 PM
Sharing & Celebrating

A short sharing discussion to talk about what worked, what didn't, and what we can do better next time, because this won't be the last time we gather!

7:00 PM – 7:30 PM
Pizza & Wrap

We will be providing pizza, soda's, beer, and wine.

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VENUE

Adobe Inc.

100-104 5th Ave, New York, NY 10011, USA

Additional directions

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Speakers

Ax Ali

Creative Scientist & Founder, Seena Labs

Ax Ali

Dr. Ax Ali has been designing AI-powered experiences since 2014. As founder of Seena Labs and an HCI researcher, his 20+ peer-reviewed papers range from self-adapting interfaces for people with Parkinson's to AI that detects dyslexia in children. After leading product at Apple, Microsoft, and Amazon, he now runs workshops for Adobe on using AI-powered tools to enhance creative workflows, and has lectured on design at Carnegie Mellon, Columbia, and Harvard.

Host

Sydney Lanham

Community Marketing Manager, Adobe

Sydney Lanham

Introducing Do What You Love.

Adobe is on a mission to design products that empower creators to spend more time doing what they love most. Inspired by that mission, we're featuring a new artist’s interpretation of the phrase “Do what you love” each month for 12 months.