PSLT - Adobe Experience Platform (2019v1)

1. Customer Responsibilities. Customer is solely responsible for:

1.1    all testing of Customer Customizations, including security testing;

1.2    ensuring that all data ingested into Adobe Experience Platform adheres to XDM standards;

1.3    ensuring that all data ingested into Adobe Experience Platform has been assigned the appropriate DULE label(s);

1.4    ensuring that the GDPR API is only used to process data access, correction and deletion requests originated by individual data subjects; and

1.5    ensuring that appropriate (e.g., based on Customer’s privacy notices, contractual rights, and consent-based rights) data use policies have been implemented, and are executed, within Adobe Experience Platform.

Adobe will not be responsible for any defect, failure, liability or vulnerability in the operation or security of Adobe Experience Platform caused by Customer Customizations or Customer’s failure to meet the obligations outlined in sections 1.1 to 1.5 above.

2. Data Retention

2.1    Profile Service.  Behavioral/time series data appended to any Profile may be removed from the Profile Service 120 days from the date of its addition to a Profile or until some alternative time period selected by Customer within Adobe Experience Platform (although such behavioral/time series data may remain in the Data Lake subject to data retention periods outlined below).

2.2    Data Lake.  Customer Data streaming from Adobe Products and Services will be retained in the Data Lake in accordance with the data retention policies applicable to the applicable Products and Services (as detailed in the Product Specific Licensing Terms for such Products and Services).

3. Additional Definitions

3.1    “Customer Customizations” means the customizations made to Adobe Experience Platform by Customer or at Customer’s direction.  Customer owns (or, where applicable, must ensure it has a valid license to) the Customer Customizations, subject to Adobe’s underlying intellectual property in the Adobe Technology.  Customer acknowledges and agrees that Adobe’s access to the Customer Customizations does not preclude Adobe from independently developing (without use of the Customer Customizations) or acquiring similar technology without obligation to Customer.

3.2    “Directly Identifiable Information” means information that can be used to directly identify an individual person, including Stable Identifiers.

3.3    “Directly Identifiable Profile” means a merged Profile that includes Directly Identifiable Information.

3.4    “DULE” means Adobe’s Data Usage, Labeling and Enforcement governance framework.

3.5     “Profile” means a record of information representing an end-user, prospect, lead, enterprise, household, neighborhood, etc. (including Directly Identifiable Profiles and Pseudonymous Profiles) as represented in the Profile Service.

3.6    “Pseudonymous Profile” means a merged Profile that includes no Directly Identifiable Information.

3.7    “Stable Identifier” means any identifier other than a cookie ID or device ID.

3.8    “XDM” means the Experience Data Model documented at https://github.com/adobe/xdm.  

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