Start a vlog.
Vlog is short for video blog. “Vlogging is just a journey,” says content creator Joshua Martin. “It can be about anything.” Whatever you’re thinking and whatever you’re doing could be vlog-worthy, so just turn on your phone’s camera and get started.
In the beginning, it may be helpful to think of your ideal viewer and what they’d like to know about you. Start with a short intro video that tells people who you are, what type of content you’d like to share and why they should join your channel. Try out a catchphrase or two. “If you feel stuck, if you don’t know where to start, just start recording,” says Martin.
The key to a good vlog is editing. Seasoned YouTubers cut out boring parts and long pauses and try to mix in action shots. You might take viewers through a normal day or through a life-changing travel adventure, but either way you’re on a journey and bringing them with you. An intro to your videos that showcases your brand and teases the topics you’ll cover in your vlog is good marketing and a great way to establish your channel.
Don’t be afraid to ask your viewers what content they’d like to see. They can respond in the comments and you can tailor your videos accordingly. If you get a lot of questions, create a FAQs or response video to help your audience get to know you a little better. See what successful vloggers are doing and you can learn from them while still staying true to yourself.
Become a critic.
If you know a lot about electronics, gaming, films or anything in that vein, you might gain an audience by using that knowledge to review new gadgets, games or media. Even if you don’t have special knowledge, you use products, watch TV shows or films, listen to music and read websites, magazines or books every day. If you have something to say about any of it, you can share your thoughts on YouTube. Find a fun way to share product specs and express your authentic reaction to your purchases — or even cover items you’d never purchase and why.
Joshua Martin’s first video to gain traction was a breakdown of his camera rig. “It dawned on me that people are looking for a specific camera, how it’s being used, what accessories there are for it,” Martin says. He turned that idea into a video series about the gear he uses and soon he became a trusted resource for other people who use that camera.
You too can use your knowledge to educate others with explainer videos or tutorials. People out there are seeking answers to questions on everything from financial planning to classic film trivia. If you’re doing DIY home renovation, you can teach people how to remodel a kitchen as you remodel your own. If you’re a gameplay wizard, you can help other gamers get to the next level of their favourite video games. Or if you’re a film superfan, you can explain Easter eggs from recent popular films to more casual fans.
Once you’ve got the hang of creating YouTube content, you can even start making tutorial videos about how to create and share a YouTube video. If you know your stuff and you can share your knowledge in a fun way, you can build a loyal following of subscribers.