Adobe Experience Cloud Generative AI User Guidelines

 

Last Updated: 23 August 2024

 

These Generative AI User Guidelines (“Guidelines”) govern your use of Adobe’s Experience Cloud generative AI features. These Guidelines supplement any additional terms that you have previously agreed to with respect to your use of Adobe’s products and services. If you are a user under your employer’s licence, those terms apply as well.

 

These Guidelines have two goals: to maintain the high-quality of content generated using Adobe’s products and services and to keep the products and services accessible to our users in an engaging and trustworthy way that fosters creativity and productivity.

 

1. No AI/ML Training

When using our generative AI features, you agree you will use them only for your creative, marketing and productivity work product and not to train artificial intelligence or machine learning models.

 

This means you must not and must not allow third parties to, use any content, data, output or other information received or derived from any generative AI features, including any Firefly outputs, to directly or indirectly create, train, test or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models or weights.

 

2. Be Respectful and Safe

Do not use Adobe’s generative AI features to attempt to create, upload or share abusive or illegal content or data or content that violates the rights of others. This includes, but is not limited to, the following:

 

  • Pornographic material or explicit nudity
  • Hateful or highly offensive content that attacks or dehumanises a group based on race, ethnicity, national origin, religion, serious disease or disability, gender, age or sexual orientation
  • Graphic violence or gore
  • The promotion, glorification or threats of violence
  • Illegal activities or goods
  • Self-harm or the promotion of self-harm
  • Depictions of nude minors or minors in a sexual manner
  • Promotion of terrorism or violent extremism
  • Dissemination of misleading, fraudulent or deceptive content that could lead to real-world harm
  • Private information of others in violation of their privacy or data protection rights

 

Your inputs and the results generated by generative AI features in Adobe Experience Cloud products may be reviewed through both automated (e.g., machine learning) and manual methods for abuse prevention and content filtering purposes.

 

Please note that we may report any material exploiting minors to the National Centre of Missing & Exploited Children (NCMEC).

 

If at any time you believe someone has violated these Guidelines, please report it by contacting us at abuse@adobe.com.

 

3. Be Authentic

  • We disable accounts that engage in behaviour that is deceptive or harmful, including:
  • Using fake, misleading or inaccurate information in your profile
  •  Impersonating other people or entities
  • Using unauthorised automated or scripting processes (such as bulk or automated uploading of content through a script)
  • Engaging in schemes or third-party services to boost account engagement (artificially increasing the number of appreciations, views or other metrics)

 

4. Be Respectful of Third-Party Rights

Using Adobe’s generative AI features to create, upload or share content that violates third-party copyright, trademark, privacy, publicity or other rights is prohibited. This may include, but is not limited to, entering text prompts designed to generate copyrighted, trademarked or otherwise infringing content, uploading an input or reference image that includes a third party’s copyrighted content, generating text that plagiarises third-party content or using a third party’s personal information in violation of their privacy or data protection rights. If you’re not sure whether your content violates the rights of a third party, you may want to keep in touch to an solicitor or consult publicly available reference materials at the following:

 

 

5. Use Your Judgement

Generated outputs sometimes may be inaccurate or misleading or otherwise reflect content that does not represent Adobe’s views. Generative AI features may generate the same or similar outputs. As a result, please use your judgement to review and validate generated outputs.

 

6. No Professional Advice

Generative AI features are not intended for professional advice. Do not use generative AI features to seek or provide legal, medical, financial or other kinds of professional advice or any opinions, judgements or recommendations without conducting your own independent consultation or research. Generative AI features cannot replace advice provided by a qualified professional and do not form any such relationship (e.g., solicitor-client relationship).

 

7. Content Credentials

Adobe may attach or publish Content Credentials for content created with generative AI features to let people know it was generated with AI. Learn more about Content Credentials.

 

8. More Information

We may take action on your Adobe account or your access to generative AI features if we discover content or behaviour that violates these Guidelines. For more information about what you can and can’t do while using Adobe’s generative AI features, please refer to your agreement(s) with Adobe.