Why use a hand-drawn logo?
A hand-drawn logo can help an organization appear more personable or approachable. Much like a signature, a hand-drawn logo makes it seem like someone in the company took the time to personally inscribe a product or a piece of merchandise. Products with hand-drawn logos don’t just bear the mark of their company; they can also look like they’ve been personally inscribed. Use a hand-drawn logo to project a kind of down-to-earth, low-fi, or rustic brand identity, one that suggests old-fashioned methods of craftsmanship.
Sometimes hand-drawn logos really are done by hand, and sometimes skilled graphic designers just make logos appear hand-drawn. Regardless of how you do it, keep the following in mind to make a logo that has that personal flourish.
How to craft a hand-drawn logo.
The best way to make a logo look hand-drawn is to actually draw it, either on paper or with a digital stylus. A fake hand-drawn logo made with logo templates or other methods almost always results in something that looks just a little bit off or wrong. If a viewer can tell that a hand-drawn logo is actually just a bit of clip art, that logo is a failure.
A good hand-drawn logo design takes time. Something might look like a doodle the artist made in a few seconds, but usually that doodle is the result of several iterations and drafts. Try different logo ideas, iterate on them in several different ways, and make extensive use of tracing paper. Draft something and trace it. Trace it again and again until you’ve simplified the visual elements down into a single doodle.