What are ambigrams?
An ambigram is a word or design that retains meaning when viewed from a different direction or perspective. Specifically, a rotational ambigram reads the same when viewed upside down, while a mirror or bilateral ambigram is one that reads the same backward and forward.
Ambigrams are pieces of typographical art that display a word or design which retains its meaning when viewed from a different direction or perspective.
There are many types of ambigram, including:
- Rotational ambigrams which read the same when viewed upside down.
- Mirror or bilateral ambigrams which can be read the same forwards and backwards.
- 3-Dimensional ambigrams where the object appears as several letters or words which can be viewed from different angles.
Another type of ambigram is one that takes on a new message when rotated. For example, you’ll frequently find designs that say ‘love’ when read one way, and ‘life’ when viewed another.
Many brands use ambigrams as their logo, because they appear the same when rotated 180 degrees. They also offer a symmetry that looks professional, consistent and is highly distinctive.
Another type of word ambigram is one that takes on a new message when rotated. Some ambigram designs have made their way into popular culture. One design reads “love” when viewed one way, and “life” when viewed another. Another says both “saint” and “sinner.”