- Authenticating and identifying you on our websites so we can provide you the services you requested
- Keeping track of information you have provided to us — for example, keeping items in your shopping trolley as you browse Adobe.com
- Providing you the Adobe websites that you use
- Remembering your preferences or where you left off in your use of an Adobe website
- Measuring your use of Adobe websites so that we can improve them, tailor our websites to your likely interests and conduct market research (learn more or opt out)
- Understanding your likely interests so we can provide you more relevant Adobe ads and content on non-Adobe websites and in non-Adobe apps (learn more or opt out)
- Running the Adobe Experience Cloud solutions that help our business customers personalise and improve the performance of their websites, apps and marketing messages (learn more or opt out).
Technologies similar to cookies
Technically speaking, cookies are called “HTTP cookies.” There are other technologies that can be used for similar purposes, such as HTML5 Local Storage and local shared objects (LSOs). LSOs are used by the authors of files that are read by Adobe® Flash® Player and the websites hosting those files (learn more about Flash Player and LSOs). We may use HTML5 Local Storage, LSOs and similar technologies for authenticating you, keeping track of information you have provided to us and remembering your preferences (see bullet points above). When you are using an Adobe application off-line, we may store information related to how you used that website on your device and then transfer it to our servers the next time you connect online to our service.
Web beacons and embedded scripts
Web beacons and embedded scripts are other technologies that we use in our websites, as well as in some of our emails and ads.
Web beacons (or “tags”) are bits of programming code included in web pages, emails and ads that notify Adobe (or the companies that help us to run our business) when those web pages, emails or ads have been viewed or clicked.