Adobe Privacy Choices

Last updated: 18 June, 2024
To provide you with more relevant experiences and marketing messages based on your likely interests, we collect information about you and how you engage with us and our business customers. Here is how you can control your information:
For Adobe End-users
For End-users of business using Adobe Experience Cloud
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For Adobe End-users

Your data. Your choices.

Direct Marketing Communications from Adobe | Your use of Adobe Apps |

Machine learning analysis on your content | Adobe websites | Interest-based ads

Direct Marketing Communications from Adobe

  • Tell us your Adobe marketing preferences by updating your Adobe ID profile. You can also tell us to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Adobe's marketing emails.
  • Tell us your Behance marketing preferences by updating your account settings (under the “Notifications” tab) at Behance.net. You can also tell Behance to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Behance's marketing emails.

Please note that even when you exercise these choices, you may still receive communications from Adobe in the form of “transactional” emails relating to normal business operations. For example, we may email you to inform you that your subscription is expiring or that someone has sent you a document using an Adobe app.

Your use of Adobe applications and services

We may collect information about how you use Adobe desktop products, mobile apps and services.

Desktop Applications

Usage information associated with your Adobe account

Some of our desktop apps collect usage information that is associated with your Adobe account to provide you with a more personalised experience and improve our products and services.

Learn more and change collection settings

Usage information associated with your device

Some of our desktop apps collect usage information that is associated with your device to improve our products and services.

Learn more and change collection settings

Services

Adobe web-based services

Some Adobe web-based services use cookies and similar technologies to collect usage information to provide you with a more personalised experience, improve our products and services and in some cases, to tailor ads to your likely interests. To change your collection settings, click the Cookies link at the bottom of the service’s website. Please note that you may have to repeat this process for each Adobe web-based service that collects usage data.

Experience Cloud service usage data

You have the option to share information with Adobe about how you use our Experience Cloud services. You can change your preference at any time here.

Mobile Applications

Data Collection

Some of our mobile apps collect usage information that is associated with your Adobe account or device to provide you with a more personalised experience and improve our products and services. To change your collection settings, go to the app’s settings panel that refers to mobile app usage data collection. Please note that you will have to repeat this process for each Adobe mobile app that collects usage data.

Learn more

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Machine learning analysis on your content

When you use Creative Cloud and Document Cloud apps, Adobe may analyse your content processed or stored on our servers using techniques such as machine learning to improve our products and services. You can opt out of content analysis at any time. If you choose to participate in programmes where you submit content to improve our products and services, turning off content analysis does not affect our ability to analyse your content for product improvement. Learn more.

Adobe does not analyse your content to train generative AI models, unless you choose to submit content to the Adobe Stock marketplace.

Adobe website preferences

Adobe uses cookies and similar technologies to analyse your use of Adobe websites so that we can improve them and tailor websites, communications and ads to your likely interests.
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Choose your preferences for cookies and similar technologies:

Cookie settings

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If you opt out of advertising cookies, you may still see Adobe ads on other companies' websites, but they will not be based on your use of Adobe’s apps and websites.

Note about cookie-based preferences: Many of the privacy preferences described on this page work by placing a cookie on your browser. Therefore, your browser must be configured to accept cookies for your preference to take effect. If you delete or clear your cookies or if you change web browsers, you will need to set your preferences again.

Interest-based ads

Adobe complies with the DAA’s Self-Regulatory Principles for Online Behavioural Advertising and related DAA guidance. For more information about interest-based ads and to opt out for all companies who are members of those groups, please see:

For End-users of business using Adobe Experience Cloud

Adobe Experience Cloud Advertising Services

The Adobe Experience Cloud Advertising Services (Audience Manager and Ad Cloud) enable our business customers to personalise and improve the performance of their digital properties and marketing messages. These companies use Adobe Experience Cloud Advertising Services to collect and analyse information, such as clicks made by visitors on their websites. These services also allow these companies to provide you more relevant advertising within their websites, apps, emails, text messages, direct mail offers and push notifications.
Opt out of Adobe Experience Cloud Advertising Services
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Important note: You will see a confirmation message that you have been opted out when clicking the button above. Future visits to this page will not display your opted out choice even if you have not cleared out your cookies, but you are still opted out.

Interest-based Advertising Settings

You can also visit the sites below to opt out of interest-based ads for all companies who are members of those groups:

To opt out of advertising solutions that tailor ads shown within mobile apps based on your likely interests, please either:

  • Set the preference on your mobile device to limit ad tracking or
  • Download the Digital Advertising Alliance’s AppChoices app and configure it to opt out of Adobe Experience Cloud advertising solutions

Please also review the privacy policies on the websites and mobile apps that you use because they may offer additional privacy choices.